We’re with you
Established in 2001, Bank of Sydney is a growing retail bank that delivers delight to customers across Sydney, Melbourne and Adelaide. With just under 200 staff, our purpose is to provide genuine value to our people, customers, communities and partners through our retail, business and trade finance products.
Working with us
A Bank of Sydney we’ve proudly created a culture of community and connection where our employees enjoy:
- Fast-Track Career Growth – Mentoring, job appreciation, e-Learning, and support for external qualifications to accelerate your success.
- Recognition for Excellence – We reward top performers with on-the-spot, quarterly, and annual recognition programs.
- A Well-Being Focused Workplace – Enjoy independent and free well-being support through our Employee Assistance Program.
- Exclusive Financial Benefits – Competitive staff home loan rates and exclusive banking perks.
- Vibrant Team Culture – Social events throughout the year to strengthen connections and celebrate achievements.
- Hybrid Working Options – We support work-life balance with flexible arrangements to help you succeed both at work and at home.
- A Great Start to Every Day – Fresh fruit and real barista-style coffee to fuel your mornings!
About the role
In this role you will be responsible for the planning and execution of customer acquisition marketing initiatives across both retail and business segments. In addition, you will be responsible for driving brand awareness, consideration and conversion of Bank of Sydney and our products and services through integrated campaigns across above the line (ATL), digital and direct channels to deliver growth.
Reporting to the Senior Marketing Manager, key responsibilities include:
- Develop and execute comprehensive marketing strategies aligned with the banks overall goals and objectives
- Ensure the banks brand identity, positioning and messaging is enforced
- Identify target markets, analyse customer segments and devise marketing acquisition plans to enhance brand awareness and revenue growth
- Monitor market trends and research and identify opportunities to enhance the banks brand perception
- Develop, execute and optimise the acquisition marketing strategy, balancing ATL, direct and digital channels to deliver new-to-bank customer growth
- Manage the production, delivery, media and performance marketing programs across key channels including social channels (Facebook, Instagram, LinkedIn, etc), paid search, affiliates, website/microsites and other digital and mass channels
- Monitor campaign performance, prepare reports and use customer and market insights to optimise results and recommend improvements.
- Collaborate with internal teams and external agencies to create compelling marketing communications that are of high-quality and on-time to achieve business objectives.
- Support the Marketing team as required to deliver marketing communications - including planning, content creation, distribution and execution for all owned, paid and earnt media and events.
All about you
We’re seeking a results-driven, passionate skilled who is ready to take the role and make it their own. You’ll bring:
- Tertiary qualification in commerce, marketing or related discipline preferred
- 4+ years’ experience in acquisition/growth/performance/digital marketing/marketing or related discipline
- CRM experience (preferably Salesforce lead management & Marketing Cloud)
- Hands-on experience with digital tools such as Google Ads, Meta Business Manager, Google Analytics and SEO platforms
- Strong experience with marketing analytics, reporting and ROI measurement.
- Excellent time management, with the ability to meet targets & deadlines
- Clear and effective communication skills
- Creative eye & attention to detail
Are you with us? - apply now!
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