This role involves developing innovative print advertising concepts for a bathroom remodeling company, with a focus on direct response ads targeting an older demographic. The successful candidate will create compelling, actionable print ad designs that drive engagement and conversions, rather than general brand awareness. The project is fully remote and must be completed by April 15th, with the possibility of future assignments based on performance.
Deliverables
* Develop multiple creative concepts for print advertisements tailored to an older audience.
* Design direct response ads featuring strong calls to action and persuasive offers.
* Ensure all ad designs align with the company's brand guidelines and messaging.
* Prepare print-ready files for various local and traditional advertising formats.
* Collaborate with the brand development manager to refine concepts and incorporate feedback.
* Deliver final assets by the specified deadline.
Requirements
* Proven experience designing print advertisements, preferably for home improvement or similar sectors.
* Strong portfolio demonstrating expertise in direct response advertising and targeting older demographics.
* Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator).
* Ability to translate marketing objectives into visually compelling print ads.
* Excellent communication skills and responsiveness to feedback.
* Strong understanding of layout, typography, and color theory for print.
* Ability to work independently and meet tight deadlines.
* Availability to start immediately and deliver final assets by April 15th.
* Remote work capability.
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