At MECCA, we're redefining the way customers discover and shop beauty across Australia and New Zealand. As we continue to scale our digital and physical footprint, performance media plays a critical role in driving growth, shaping customer journeys, and delivering best‐in‐class brand experiences.
The Role You Could Play
This is a high‐impact role where you'll lead the end‐to‐end search strategy across a significant media budget, working closely with our agency and key partners like Google.
You'll use data, insights and innovation to drive growth and incrementality, while playing a key role in helping the business navigate the evolving search landscape.
You'll also act as a connector across teams, contributing to broader digital transformation initiatives across measurement, attribution and media effectiveness.
Key responsibilities include
* Own and lead the strategy, execution and optimisation of paid search campaigns (Search, Shopping, Demand Gen, PMAX, AIMAX)
* Drive performance through ongoing testing and innovation, maximising ROI and revenue outcomes
* Analyse weekly and monthly performance, delivering clear, actionable insights to stakeholders
* Partner closely with Google and our media agency to unlock new opportunities and stay ahead of market trends
* Manage product feed and oversee feed optimisation across platforms to enhance campaign performance
* Lead digital and media projects, including attribution, offline conversion tracking and measurement improvements
* Collaborate cross‐functionally with eCommerce, SEO, Content, Creative and Category teams to drive integrated outcomes
* Manage and track a significant media budget with precision and accountability
What You Will Bring
* 4+ years in digital performance marketing with strong Google Ads and GA4 experience
* Proven ability to scale paid search campaigns and deliver measurable results
* Strong analytical skills with a commercial mindset
* Experience working with agencies and cross‐functional teams
* Confidence managing large budgets and performance targets
* Bonus: experience with product feeds, GTM or paid social platforms
Your Life At MECCA
While we are singularly focused on our #CustomerFirst mantra, we know that teamwork and values are essential to our success and culture. We offer the following benefits:
* Professional development programs and first‐class digitised learning offering
* Health and well‐being initiatives
* Reward and recognition programs
* Access to bonus and incentive programs
* Generous discount to spoil yourselves and your immediate family, as well as a generous product allowance, subject to company policy
Benefits are subject to company policy, as updated from time to time.
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