Digital Marketing Specialist
We are seeking a highly driven and enthusiastic Digital Marketing Specialist to support our digital advertising efforts.
This role involves managing and optimising digital advertising campaigns across various self-serve platforms, requiring strong organisational skills and a proactive approach to learning and innovation.
1. Digital Advertising:
* Support the management of self-serve ad platforms
* Perform split testing with ad creatives and ad copy
* Optimise weekly digital advertising budgets across campaigns, ad sets/groups, and ad variants
2. Campaign Management:
* Brief creative updates to design team and collaborate to deliver standout messaging
* Audit campaign activity on a regular basis to ensure compliance
* Undertake weekly reputation management across social platforms
3. Digital Administration:
* Conduct competitor analysis of content and advertising
* Deliver monthly creative reporting and insights
* Extract and transform data to analyse performance
You will work closely with the Digital Marketing Manager to maintain attribution tracking. We encourage creativity and empowerment at all levels.
We value open communication and respect for peers – no idea is considered bad. Everyone is empowered to own their work and share expertise.