Are you a motivated and creative digital marketing professional ready to boost online sales and visibility for some of Far North Queensland’s most iconic attractions? The CaPTA Group of Companies, a locally owned and operated tourism leader since 1976, is seeking a Digital Marketing Executive to join our team. In this role, you will use a mix of technical and creative skills to optimise website traffic and sales for our world-famous wildlife parks and tourism operations!
Why Join the CaPTA Group?
- Own the Process: Take primary ownership of our marketing workflow, making you crucial to the timely delivery and success of all digital initiatives.
- Strategic Execution: Directly implement, monitor, and report on cutting-edge digital campaigns across multiple iconic brands.
- Promote Iconic Brands: Work across a diverse portfolio of award-winning attractions, including Rainforestation Nature Park, Wildlife Habitat, Australian Butterfly Sanctuary, and Tropic Wings Coach Tours.
- Make a Real Impact: Your efforts will directly influence website performance, online sales, and the digital growth of a major regional tourism operator.
- Supportive Team: Be a valuable member of our sales and marketing team, contributing to the overall success of the Group.
- Career Development: Opportunities for training and skill enhancement to grow your career.
- Employee Assistance Program (EAP): Access to our EAP for your well-being.
- Industry Familiarisation Trips: Participation in fam trips to experience the best of the region.
- CaPTA Group Events: Exclusive invitations to CaPTA Group events.
- Attraction Discounts: Generous discounts on all CaPTA Group attractions.
As the Digital Marketing Executive, your primary focus is to own and manage the operational marketing workflow, ensuring all digital tasks and campaigns are executed efficiently and measured accurately.
Key Responsibilities
- Workflow Management (Primary Focus): Act as the owner of the Marketing Request System, processing requests, managing scheduling, and liaising between management, creative, and operational teams to ensure all campaign tasks meet deadlines.
- Digital Campaign Execution: Implement and manage tactical execution of digital promotions, EDMs, SEM campaigns (Google Ads, social), and coordinate agreed-upon SEO tasks and website updates across all Group sites.
- Reporting & Analysis: Track, analyse, and compile comprehensive weekly and monthly reports on Key Performance Indicators (KPIs) across all digital channels, providing actionable insights to the Manager.
- Website Integrity: Perform routine website maintenance and content updates, ensuring all site information is accurate, up-to-date, and aligned with current brand guidelines.
- WHS & Compliance: Adhere strictly to all CaPTA Group policies, WHS procedures, and environmental sustainability goals.
What We're Looking For: Your Passion & Skills
- A relevant tertiary qualification in Marketing, Communications, Digital Media, or a related field.
- Proven experience in a dedicated digital marketing or media coordination role.
- Strong understanding of SEO principles and best practices.
- Proficiency in website Content Management Systems (CMS ) such as WordPress.
- Proficiency in using graphic design software (e.g., Adobe Creative Suite ) and social media platforms for business.
- Robust analytical skills with the ability to interpret digital data and generate actionable reports.
- Excellent written and verbal communication skills.
- A Valid Australian Driver's License (required).
- Proficiency in public relations and advertising across traditional media (print, TV, and radio) also desirable.
- Knowledge and experience within the Tourism Industry.
Employment Type
Full Time
Location
CaPTA Group Head Office, plus travel to amusement parks when needed.
Start Date
Immediate
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