Lead the way in Paid Search strategy as a Senior Search Manager with Adobe. Collaborate with our talented Planning team to drive strategic management and maturity of Adobe's Search investment across the APAC region.
This is an opportunity to turn trends into applicable test & learn schematics to drive continued growth through search investment and ensure best-in-class performance measurement.
You will work closely with internal and client stakeholders, communicating new developments and trends within the Paid Search landscape.
The ideal candidate will be a confident presenter, well-versed in Google Ads and Microsoft Advertising, with experience managing Universal App Campaigns via Google Ads and App Campaigns via Apple Search Ads.
Strong expertise in conversion tracking capabilities within Paid Search platforms, including data signal management, is also required.
About the Role
* Audit existing Search accounts and improve effectiveness of all activity across APAC.
* Work with activation teams in APAC to ensure best practice Search frameworks are adhered to.
* Propose hypotheses and design test-and-learns to increase search performance efficiencies.
* Present proposed tests to clients and incorporate client feedback or considerations into test design.
* Influence the go-to-market strategy for Adobe across APAC, with extensive testing and development budgets and access to alpha and beta opportunities with key agency partners.
* Monitor category demand and report on key performance trends and changes.
What We're Looking For
* A supportive and collaborative culture.
* Clients who are open to suggestions and working progressively.
* Opportunity to work across an integrated APAC client with exposure to multiple international markets.
* Significant scope to influence the go-to-market search strategy across a range of products.
Requirements
* Confident presenter.
* Ability to independently manage own output and work fluidly across multiple teams, disciplines, and timezones.
* Can work proactively within a set structure, linking in different teams when appropriate and escalating issues or concerns as required.
* Led by data and able to concisely explain reasoning behind decisions or cause-and-effect of performance changes.
* Strong expertise in Google Ads and Microsoft Advertising.
* Experience with multi-engine tools such as Search Ads 360 or Adobe Media Optimizer.
* Clear understanding of different attribution models, including data-driven attribution.
* Clear understanding of conversion tracking capabilities within Paid Search platforms, including data signal management.
* Experience managing Universal App Campaigns via Google Ads and App Campaigns via Apple Search Ads.
* Experience with web analytics tools such as Adobe Analytics.
Ideal Background
* 5+ years of experience managing and driving Paid Search accounts within a media agency or client environment.
* Additional channel experience outside of Paid Search is preferable but not essential.
* A strong team player who can effectively motivate, inspire and help organise the team to deliver.
* Excellent problem-solving ability: solving problems as they arise, however you know when to escalate issues and contribute to the rescoping of continuous improvement.
* Solid planning experience: you can write effective implementation planning briefs, with 100% attention to detail.
* Has an analytical and strategic mindset: you can confidently analyse data and share compelling insights and recommendations.
* Excellent attention to detail and clarity.
* Strong commercial understanding: ability to understand the client's business and category to identify new opportunities and provide insightful paid search recommendations.
* Strong communication skills (written and verbal). Can confidently present and construct well-substantiated search strategies.