Reference: 34169
RACV
485 Bourke Street Melbourne
2 Apr 2026
Melbourne, Victoria | RACV Head Office
Permanent Full Time | Hybrid Working
ACompetitiveSalary | Discounts onSelected RACVProducts
1:1 Marketing Manager - Leisure, Member Benefits & Mobile App
Great things start here
RACV is an organisation that's broader and bigger than you think – beyond the trusted roadside assistance and insurance lines, and significant portfolio of Leisure products including RACV Resorts., RACV is also one of the biggest installers of Solar energy in Victoria, and it's a much broader organisation outside of the RACV brand and outside of Victoria with numerous Australian and international subsidiaries and associates. At its core, RACV is the largest member organisation in Victoria, and we're trusted to be there for our over 2 million members.
About the Opportunity
As the 1:1 Marketing Manager for Leisure and Membership, you'll plan and deliver 1:1 Marketing communications including campaigns and lifecycle journeys to deliver an uplift in Leisure sales and enquiries, member benefit utilisation, and membership engagement.
You'll do this through data- and insights-led activity, performance analysis and optimisation, and building a strong continuous improvement culture, creating best-in-class marketing experiences through personalised, omnichannel communications.
Come along for a new journey
You'll be instrumental in enabling communication excellence, working with stakeholders to advise, shape, deliver, and continuously improve our 1:1 communications experience.
Here's a snapshot of what you'll be doing
* Partner with the Head of Marketing Planning & 1:1 Communications to help define the strategy and plan for 1:1 marketing interventions that deliver commercial outcomes for Leisure and Membership.
* Lead the design of marketing communication experiences (segmentation, opportunity sizing, creative messaging/comms strategy, campaign/journey design and delivery, and measurement) aligned to 1:1 objectives, stakeholder needs and enterprise goals.
* Execute the planning and delivery framework and act as Agile Product Owner for 1:1 activity across the portfolio, working with channel owners and delivery teams to enable a connected omnichannel experience.
* Leverage the 1:1 measurement framework and best-practice performance tracking to embed a continuous improvement culture.
* Build and manage an experimentation/optimisation roadmap across relevant channels (test-and-learn).
* Promote best practice by sharing examples of best-in-class communications across teams.
* Lead, mentor and coach team members supporting the delivery of 1:1 Marketing Communications.
* Act as a trusted advisor to internal and external partners and contribute to cross-divisional planning to identify requirements that deliver on program imperatives.
* Prepare senior stakeholder reporting to provide transparency on status, progress, dependencies, risks and issues.
* Communicate with influence at all levels to drive the best business outcomes and ensure clarity across leadership on priorities, risks and support required.
What you'll need to be successful
* 10+ years B2C experience with emphasis in 1:1, CRM or lifecycle marketing (ideally in a large, matrix organisation).
* Demonstrated ability designing personalised, omnichannel marketing communications journeys and leading teams to implement compelling, creative communications that influence action from a target audience.
* Exceptional stakeholder management; confident communicator with strong presentation and writing skills.
* Strong quantitative capability and financial acumen.
* Advanced PowerPoint and Excel; strong Microsoft Office suite capability.
* Experience with Jira and Confluence.
* Marketing automation/personalisation experience an advantage, including Salesforce Marketing Cloud.
There's so much on offer when you join RACV with benefits including
* Our flexible and informal work environment which helps bring balance between work and home.
* Generous discounts on home and car insurance policies and RACV roadside care.
* Great discounts across all RACV resorts.
* Discounts from corporate partners that are updated monthly.
At RACV, we believe that maintaining a diverse and inclusive workplace is an important element in our continued success. We want our people to feel welcome, supported and appreciated for who they are and what they bring to our business. If you require any reasonable adjustments to the recruitment process and/or the role, please let our Talent Acquisition Team know.
Applicants will be required to provide evidence of their eligibility to work in Australia, and consent to a criminal record check.
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