Samaras Group is a leading Australian multi-disciplinary engineering and manufacturing services provider, headquartered in Gillman, South Australia.
Established in ****, the company specialises in delivering integrated structural steel solutions for complex projects across a range of sectors, including sports and entertainment, aviation, defence, infrastructure, high-rise buildings, mining, and major capital works.With state-of-the-art facilities, advanced manufacturing technology, and flexible delivery capabilities, Samaras Group provides end-to-end services from design and 3D modelling to fabrication, surface treatment, logistics, and installation.
Committed to quality, safety, and timely project delivery, the company combines technical expertise with innovation to support clients and ensure every project meets the highest standards.As Samaras Group continues to grow and expand its operations, the company is seeking a Marketing Specialist to support its business development and promotional activities.
This role will play a key part in enhancing brand awareness, communicating the company's capabilities, and identifying new market opportunities both within Australia and in prospective international markets.ResponsibilitiesDesign differentiated marketing strategies and promotion plans for different markets, (including industries, regions, and project types), to meet diverse client needs and support company business development.Conduct market research and analysis to identify new technologies, products, potential customer segments, and market opportunities, providing insights for strategic decision-making.Provide professional advice on product mix, pricing strategies, promotional plans, and channel selection tailored to the needs of different markets.Plan and oversee the execution of online and offline marketing activities, including social media marketing, digital advertising, exhibitions, and industry events, to enhance brand awareness and customer engagement.Continuously monitor competitors and industry trends, identify market developments, and formulate corresponding response strategies and innovative solutions.Assist the company in expanding its domestic market while providing strategic recommendations for potential international markets to support future cross-border business growth.Develop annual marketing plans, coordinate resources and budgets, ensure overall work efficiency and organization, and support the company's long-term growth objectives.Collaborate closely with internal teams and external partners to ensure marketing activities align with company project progress, brand positioning, and technological highlights.Track and evaluate the effectiveness of marketing plans and strategies, analyse data and feedback, and provide recommendations to optimise future campaigns.RequirementsBachelor's degree or higher.At least 5 years of working experience as a Marketing Specialist.Experience in both domestic and international markets, with strong analytical skills and market insight.Strong verbal and written communication skills, with the ability to liaise effectively with internal teams, clients, and external partners.Proven ability to manage multiple tasks efficiently while meeting tight deadlines.
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