Hockey Victoria
Parkville ▸ Victoria ▸ Australia
Full Time
19 Mar 2026
Description
The Marketing and Communications Manager is responsible for promoting and communicating Hockey Victoria's community activities and ensuring its brand is consistently represented across all platforms. This role is critical in implementing campaigns, growing membership engagement, and supporting sponsorship deliverables, while also managing the organisation's digital presence and media relationships.
The Manager works collaboratively across departments to promote Hockey Victoria's Competition, Game Development initiatives and events to members, stakeholders and the broader sporting community.
The Manager also partners with the General Manager of Melbourne Cobras to ensure the Cobras brand is consistently represented across all platforms and to drive membership acquisition, fan engagement, ticket sales and fan growth.
Hockey Victoria Duties (Community)
* In conjunction with the General Manager - Commercial Operations & HC Melbourne, manage suitable videographers, photographers and graphic designers to capture and create content across HV's major Competitions, Events and Game Development programs.
* Edit and create video content for HV's major Competitions, Events and Game Development programs for publication on HV social media accounts and website.
* Work with the General Manager - Commercial Operations & HC Melbourne and external stakeholders to support projects requiring written and digital content.
* Write copy, communication content and schedule news articles and posts for campaigns on HV social media, HV website and EDMs.
* Ensure sponsor benefits relating to digital and promotional materials are delivered.
* Attend Hockey Victoria competitions, events and community programs to capture content and coordinate social media coverage.
* Promote the live‐stream platform used for HV competitions and events throughout the year.
* Collaborate with the other Marketing & Communications Manager to manage HV social media accounts, website content and all related subscriptions.
Melbourne Cobras
* In conjunction with the General Manager - Government Relations & Melbourne Cobras, manage videographers, photographers and graphic designers for the Cobras H1 Team and community engagement activities.
* Capture and coordinate photo and video content on the ground for Cobras activities, edit and publish on social media and website.
* Take strategic direction from the General Manager - Government Relations & Melbourne Cobras to support projects requiring written and digital content.
* Manage digital and written content for all campaigns, including copy, communication, news articles, social posts, EDMs and distribution of materials to Cobras fans and members.
* Ensure sponsor benefits relating to digital and promotional materials are delivered.
* Attend Cobras match‐day activities to capture content and manage social media coverage.
* Collaborate with Marketing & Communications Manager for HC Melbourne to manage the media day for H1 teams.
* Manage Cobras social media accounts and website content throughout the year, ensuring regular posting.
* Edit H1 match highlights and develop a library of content for social media and website.
* Develop and execute a content plan for pay‐wall content on the Cobras website.
Essential Skill Requirements
* Excellent organisational skills and the ability to manage and prioritise tasks.
* High level of attention to detail and creative thinking.
* Innovative and entrepreneurial mindset, searching for new ways to deliver engaging content.
* Proactive attitude and ability to work autonomously.
* Sound understanding of community sports and media.
* Experience coordinating website content and social media platforms (FB, IG, YouTube, TikTok, etc.).
* Experience with Adobe Creative Suite and platforms such as Brightcove and Vimeo.
* Current Victorian Working With Children Check.
* Ability to work weekends and evenings as required.
Essential Requirements
* Relevant tertiary qualification.
* Sports Marketing / PR / Communications degree.
* Working with Children / Working with Vulnerable People Check.
Desirable Criteria
* Driver's licence.
Attachments
Marketing_Communications_Manager Position Description
Application Instruction
Applications should include a cover letter of no more than one page, providing an overview of relevant previous experience working in Marketing and Communications in the sporting sector, as well as a current CV.
Applications will close at 11:59pm on Thursday 19th March. Applications may be monitored as they come in and interviews may commence before the closing date, so early submission is encouraged.
For Further Information Please Contact
Ben Seccull9448 2100
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