This is a Staff Product Manager, Business role with Linktree based in AU Linktree Role Seniority - senior More about the Staff Product Manager, Business role at Linktree The Role We’re looking for a Staff Product Manager to define and build the next evolution of Linktree’s Business Suite — the tools that help agencies, brands, and creator-focused teams manage multiple profiles, discover talent, and run creator programs at scale. This is a true zero-to-one role : you’ll shape the strategy for Workspaces (multi-profile management) while also influencing the broader Business Suite, which will ultimately bring together workflows like creator discovery, campaign tools, and team-based access management. Your work will enable talent agencies, influencer marketing teams, and fast-growing brands to run their creator operations through Linktree — without bespoke enterprise support or sales-heavy motions. You’ll partner closely with Engineering, Design, and Creator Partnerships to define the product vision, run hands-on discovery, and translate customer pain points into clear, scalable solutions. This is an ideal role for a PM who moves quickly, thrives in ambiguous spaces, and is energized by solving net-new customer problems. What You’ll Own Product Vision & Strategy Define the North Star for Linktree’s Business Suite — starting with Workspaces and evolving into a cohesive suite that supports agencies and brand teams. Prioritize the highest-impact workflows across multi-profile management, creator discovery, campaign coordination, and team collaboration. Focus on scalable solutions that serve a broad range of business users, without relying on custom builds or heavy enterprise support. Customer Discovery & Insight Development Lead hands-on discovery with talent agencies, influencer marketers, brand partnerships teams, and creator-focused organizations. Run qualitative research independently — from outreach to interviews — and synthesize insights into actionable product direction. Identify patterns across diverse customer segments to define solutions that work broadly, rather than for one-off enterprise deals. Product Execution Translate ambiguous user needs into clear problem definitions, strong narratives, and testable product hypotheses. Work with Design and Research to validate early concepts and iterate quickly on flows that support agency and brand workflows. Partner with Engineering on system requirements such as identity, permissions, profile access, and multi-user management (platform experience is helpful, but not the core requirement). Define success metrics across activation, adoption, retention, and customer satisfaction — then drive continuous improvement. Cross-Functional Collaboration Collaborate with Creator Partnerships, Sales, Support, and Marketing to ensure cohesive rollout and customer understanding. Serve as a product ambassador, confidently pitching concepts to customers and internal teams. Help shape a product-led and marketing-led growth motion for a new category of business-facing tools at Linktree. Who We’re Looking For Must-Haves 7 years of Product Management experience, ideally across business tools, creator/influencer platforms, or B2B2C products. Proven zero-to-one builder — you’ve shipped net-new products, not just features, and can define structure where none exists. Strong customer research skills — you’re comfortable driving your own discovery, talking to customers weekly, and turning qualitative insights into product decisions. Ability to confidently pitch product concepts, tell a compelling story, and bring stakeholders along. Comfortable working in fast-paced, ambiguous environments where autonomy, scrappiness, and ownership are essential. Experience working with teams who serve creators, agencies, influencers, or brand marketers (direct or adjacent). Nice-to-Haves Familiarity with platform concepts like identity, permissions, multi-user access, and multi-account systems — helpful but not the core of the role. Experience with creator economy, influencer marketing tools, or advertising/brand partnership ecosystems. Background working on a business manager–style product (e.g., Meta Business Manager, TikTok Business Center, Pinterest Business tools, etc.). Linktree is committed to providing a fair and competitive compensation package including cash, equity, and benefits. The base salary offered for this role is targeted at $215,000-$230,000 for roles based in San Francisco and Los Angeles. Final offers depend on multiple factors including location, experience, expertise, and role scope, and may vary from the range listed. P.S. If you don’t tick every box in this listing, please don’t rule yourself out. We take pride in inclusion and hiring incredible human beings with great potential over ticking boxes – so if this role resonates with you, hit that apply button! Our Story We’re on a mission to empower anyone to curate, grow, and monetize their digital universe. We created the “link in bio” category — and we’re just getting started. From creators, artists, and entrepreneurs to global brands, we’re redefining how people connect with their communities, showcase their content and promote products — all in one link. Today, a community of 70 million use Linktree, including icons like Adidas, TikTok, the UN Environmental Program, The NFL, Manchester United, World Central Kitchen, Sabrina Carpenter, Olivia Rodrigo, and Selena Gomez. With 48,000 new accounts created every day, Linktree is the fastest-growing leader in our space. We’ve teamed up with some of the world’s biggest platforms including TikTok, Snap, YouTube, GoFundMe, Spotify, Google, Stripe, Reddit, Laylo, and Kajabi, to unify Linkers’ digital spaces, and we partner with retail brands Amazon, Lululemon, Nike, Target, Sephora, Lululemon, and more to share products they love. We’re a tight-knit, passionate team building best-in-class tools that make online presence simple, powerful, and yours. If you're excited by the idea of shaping a new category, setting the standard, and making space for everyone to be seen and succeed, we’d love to meet you. Where and How We Work We're a global, diverse team spread across continents with offices in London, Los Angeles, Melbourne, and San Francisco. We work together flexibly and you can choose the setup that works best for you: fully remote or a hybrid mix of office and home. We offer autonomy in how you structure your days and weeks. While we’re mindful of time zones and occasionally collaborate outside the typical 9–5, we lean into async work to keep things flowing. Our culture is family-friendly and Zoom-casual where kids, pets, and delivery drivers are welcome. How we’ll help you thrive Our approach to benefits considers the whole person and the unique contributions they bring to Linktree. We want the experience at Linktree to be one that enables people to truly thrive so we can Go Further Together (one of our values). Some ways we support you: An annual wellbeing allowance to use on things like (but not limited to) fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office set-up - the choice is yours! 100% coverage (and 80% for your dependents) of your monthly premiums for medical, dental, vision, disability and life insurance for US-based employees. Employer contribution towards your retirement. Generous time off for vacation, holidays, parental leave, volunteer time, and other categories. Employee stock option program - we want each and every employee to share in the company’s success. At Linktree, we believe in promoting a culture that celebrates unique backgrounds, talents, and experiences, and we’re proud to be an equal opportunity workplace. We are creating an inclusive workplace where every individual feels valued, respected, and has equal opportunities to thrive. We aim to foster a diverse and inclusive environment where all team members have a sense of belonging. Linktree welcomes all people regardless of sex, gender identity, race, ethnicity, disability, pregnancy, age, or other lived experience. If you require accommodations to fully participate in our opportunities, please don't hesitate to reach us at talent@linktr.ee – your needs are important to us. Before we jump into the responsibilities of the role. No matter what you come in knowing, you’ll be learning new things all the time and the Linktree team will be there to support your growth. Please consider applying even if you don't meet 100% of what’s outlined Key Responsibilities Defining product vision ️ Leading customer discovery Collaborating cross-functionally Key Strengths Product Management experience Customer research skills Zero-to-one builder ️ Familiarity with platform concepts Experience with creator economy Business manager product experience A Final Note: This is a role with Linktree not with Hatch.