As a seasoned marketing leader, you will have the opportunity to shape the direction of our brand in Australia and New Zealand.
This role requires a deep understanding of regional consumer landscapes and the ability to adapt global brand strategies to meet evolving market needs.
* You will lead the creation and execution of our regional marketing strategy, ensuring alignment with global objectives while tailoring initiatives to the unique ANZ market.
* You will unify brand, retail, digital, PR, and community marketing under one vision—driving awareness, guest engagement, and conversion across every touchpoint.
* You will be part of the leadership team that will impact every store, campaign, and community event across the region.
Key Responsibilities:
1. Develop and execute an omnichannel marketing roadmap that enhances visibility, drives growth, and strengthens our retail success.
2. Translate global brand direction into local market execution – adapting campaigns for ANZ while maintaining alignment with global brand objectives.
3. Drive integrated marketing campaigns – from planning and ideation through to delivery, working cross-functionally with brand, commercial, and merchandise teams to maximise impact.
4. Elevate omnichannel retail experiences – delivering best-in-class executions across our owned retail stores and strategic wholesale accounts.
5. Oversee PR, community, and trade marketing initiatives – building meaningful connections with our communities and strengthening brand presence across ANZ.
6. Build and inspire a high-performing team – leading the structural development of the ANZ marketing function and aligning talent to short, mid, and long-term objectives.
7. Measure and communicate success – defining clear performance metrics and reporting outcomes to senior leadership and global partners.
Requirements:
* 10+ years in marketing, with proven experience leading brand and retail strategies for global consumer or retail brands.
* Demonstrated leadership in omnichannel marketing (retail, digital, community, and B2B).
* Experience adapting global brand strategies to fit regional consumer landscapes.
* A strategic yet hands-on approach—you're as comfortable setting vision as you are executing details.
* Expertise in turning consumer insights and analytics into actionable strategies.
* Strong team leadership skills, with experience building and scaling marketing teams.
* Excellent communication, storytelling, and stakeholder engagement abilities.
This is your chance to leave a lasting impression on how we show up in ANZ.