Job Description
As a Brand Activation Specialist, you will play a pivotal role in shaping how our brand connects with consumers.
You will be a key player supporting a wide range of marketing initiatives, from ATL/BTL campaigns and paid media to PR, events, social media, and internal communications.
This is an exciting opportunity to join our team and help develop brand communication strategies for our brand, across various categories, including Running, Football, Motorsport, Training, Sportswear, and Specialist Sports.
* Manage the end-to-end execution of campaigns, including asset localisation, design briefs, approvals, media buying, agency liaison, and internal engagement
* Partner with Sports Marketing, Digital Activation, and Omni Channel teams to ensure campaigns are aligned and integrated across all channels
* Assist in the day-to-day operations of the Brand Communications team, including product ordering and invoice management
* Take the lead on ad hoc projects and event activations, particularly around key sporting moments
* Track, analyse, and report on campaign performance against KPIs
* Identify and share insights on local opportunities, competitor activity, category developments, and consumer trends
Required Skills & Qualifications
Key Responsibilities:
* A genuine passion for sport and our brand
* Strong collaboration skills and ability to thrive in a fast-paced team environment
* Positive, adaptable, and solutions-focused mindset
* Excellent presentation and communication skills
* Strong organisational and time management abilities
* Foundational knowledge of paid media channels
* Comfortable working with data, systems, and analytics
* Experience working cross-functionally in diverse teams
* Strong interpersonal skills for relationship management and facilitation
* Basic MS Office proficiency
Benefits
We foster the athlete's mindset through a set of behaviours that we want to enable and develop in our people. These include:
* Courage: Speak up when you see an opportunity; step up when you see a need.
* Ownership: Pick up the ball. Be proactive, take responsibility and follow-through.
* Innovation: Elevate to win. Be curious, test and learn new and better ways of doing things.
* Teamplay: Win together. Work collaboratively and cultivate a shared mindset.
* Integrity: Play by the rules. Hold yourself and others accountable to our standards.
* Respect: Value all players. Display empathy, be inclusive and show dignity to all.
Others
At our company, we believe that embedding diversity, equity, and inclusion into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.