Are you a skilled marketer ready to build strategic campaigns that directly drive business growth and talent acquisition?
Xzibit is a design-led company specialising in creating captivating, educational, and immersive Interactive Environments. We are dedicated storytellers, applying the art of narrative to spaces like Museums, Visitor Centres, Discovery Centres, and custom Exhibitions.
We're looking for a Part-Time Marketing Lead—a resourceful, data-focused specialist ready to develop, execute, and analyze strategic marketing campaigns that will significantly increase lead generation, build brand awareness for our business, and strengthen our position for recruitment across both our distinct Museums & Experience Centre and Expo departments
This role is initially 2 days per week with the clear opportunity to increase based on measurable business results. Days are flexible, and you will be working from our workplace at Luscombe.
Your Mission
This role is about using a balance of creativity, strategic thinking, and rigorous analysis to achieve meaningful engagement and generate high-quality leads that support our long-term business goals. You will be instrumental in designing and testing marketing initiatives across all media to achieve real business results.
What You'll Focus On
You will be focused on creating and executing marketing strategies and campaigns that not only attract attention but are also proven to drive real business growth:
* Lead Generation Strategy & Optimisation:
o Design and run a continuous cycle of A/B tests across key conversion points (e.g., website, landing pages) to improve lead generation for both divisions.
o Develop and scale effective user acquisition programs, utilising distinct channel mixes: B2B (e.g., LinkedIn, industry publications) for Expo/Museums, and continuously seek out and validate new, scalable acquisition channels.
* Brand Awareness & Recruitment Marketing:
o Strategically enhance the Xzibit brand to be seen as the experts in our field and the designer of choice for Museums and Experience Centres.
o Strengthen our Employee Value Proposition (EVP) through marketing to attract excellent talent to support recruitment efforts.
* Campaign Testing & Analysis:
o Be a skilled marketer across all media (digital, social, traditional) able to test, analyze, and iterate campaigns quickly.
o Continuously track marketing spend against the revenue generated from both divisions, ensuring all growth initiatives are financially sound and contribute clearly to Marketing ROI and Xzibit's success.
* Customer Retention & Loyalty:
o Implement strategies, informed by direct customer feedback (surveys, focus groups), to increase engagement. This includes encouraging repeat Expo bookings and building client loyalty to maximise the overall Lifetime Value (LTV) of our customer base.
What You Bring: Key Strengths
You are driven by curiosity and a desire to see your work make a measurable difference:
* Strategic & Data-Driven: You are comfortable using analytics tools, basing your marketing decisions on a thorough, quantitative analysis of client behaviour, campaign performance, and market insights.
* Experimental Mindset & Testing Prowess: You enjoy the process of testing and learning. You are skilled in designing, executing, and analyzing A/B tests and other experiments across various channels.
* Skilled Across All Media: You have practical experience with website content updates (CMS knowledge is a plus) and successful social media management in a professional context, with a keen eye for optimising media spend.
* Goal-Oriented & Flexible: You are motivated by clear, measurable objectives (KPIs) and are comfortable adjusting strategies quickly based on market feedback and data insights.
Ready to Make a Meaningful Impact?
This is an opportunity to lead and own growth initiatives within a creative and dynamic industry. If you thrive on the challenge of building effective marketing strategies and proving their success with data, we encourage you to apply.
We're excited to hear how your strategic approach can help Xzibit connect with more clients and attract top talent