Overview
The role of an SEM Specialist (Search Engine Marketing Specialist) is pivotal in the digital marketing landscape. These professionals plan, implement and manage paid search advertising campaigns across search engines, primarily Google. Their focus is on using targeted keywords, structured bidding strategies, and campaign optimisation to increase a brand’s online visibility, drive qualified traffic, and boost conversions and sales for clients or organisations.
Responsibilities
- Conduct thorough keyword research to identify terms potential customers search for, analysing search trends and competitor activity to keep campaigns competitive and relevant.
- Create compelling ad copy that resonates with the target audience and aligns with the overall marketing strategy.
- Monitor, test, and optimise campaigns by analysing performance metrics and making data‑driven decisions to improve results.
- Collaborate with other marketing team members (e.g., SEO specialists and content creators) to ensure a cohesive online strategy.
- Utilise tools and platforms such as Google Ads and analytics software to track performance, measure ROI, and refine bidding strategies.
- Balance analytical insights with creativity to craft engaging advertisements and effective landing pages in a crowded digital space.
Qualifications and Skills
- Proficiency in Google Ads and other SEM tools
- Strong understanding of Google Analytics and web analytics
- Ability to conduct keyword research and implement keyword strategies
- Experience with A/B testing and conversion rate optimisation
- Understanding of SEO principles
- Data‑driven mindset with strong analytical and problem‑solving skills
- Creative thinking for ad copy and landing page design
- Excellent communication and collaboration skills
- Time management and budgeting abilities for campaign planning and ROI tracking
- Adaptability to changing technologies and platforms
Digital Marketing Career resources
NATIONAL
- Careers | Department of Industry Science and Resources
- National Careers Institute
- Resources – Career Industry Council of Australia (CICA)
QLD
- Employment and jobs – Queensland Government
- Job search | Employment and jobs | Queensland Government
- Employment and jobs with the department
- (PDF) Innovation in Public Sector Organisations: A Study of Australian …
VIC
- SEM Specialist Education Requirements – Do You Need a Degree?
- Careers in the Victorian government public sector
- Victoria County Employment
- Coding Bootcamp & Tech Courses | BrainStation
- Careers | U.S. Department of Commerce
WA
- Job Recruitment Agencies Perth | WA Specialist Recruiters
- Career experience – SEO and SEM Specialist in Perth WA
- Skilled Migration Job Connect
- Jobs and Skills WA
- Work in Western Australia – It’s Like No Other
SA
- Career and pathway guidance – South Australian Skills Commission
- Working for DPC – DPC Connect Career Portal
- Sem Manager Jobs in All Adelaide SA – Jul 2024 – SEEK
- Resources – Career Industry Council of Australia (CICA)
NT
- Northern Territory jobs websites
- Recent Jobs in Northern Territory
- (PDF) NT’s Tourism Industry Strategy 2030
- Career Educator Association of NT | Non Profit Professional …
ACT
- All opportunities – Careers and Employment – Jobs ACT
- Recent Jobs in Australian Capital Territory Act
- Recent Jobs in Australian Capital Territory
- ACT Government Directory
- ACTCA: Home
TAS
- Work in Tasmania
- Tasmanian Government Jobs
- Job vacancies and opportunities | Department of State Growth
- Digital Careers – Our Digital Future
- Jobs Tasmania | Department of State Growth
#J-18808-Ljbffr