Overview
The role of an SEM Specialist (Search Engine Marketing Specialist) is pivotal in the digital marketing landscape. These professionals plan, implement and manage paid search advertising campaigns across search engines, primarily Google. Their focus is on using targeted keywords, structured bidding strategies, and campaign optimisation to increase a brand's online visibility, drive qualified traffic, and boost conversions and sales for clients or organisations.
Responsibilities
Conduct thorough keyword research to identify terms potential customers search for, analysing search trends and competitor activity to keep campaigns competitive and relevant.
Create compelling ad copy that resonates with the target audience and aligns with the overall marketing strategy.
Monitor, test, and optimise campaigns by analysing performance metrics and making data-driven decisions to improve results.
Collaborate with other marketing team members (e.g., SEO specialists and content creators) to ensure a cohesive online strategy.
Utilise tools and platforms such as Google Ads and analytics software to track performance, measure ROI, and refine bidding strategies.
Balance analytical insights with creativity to craft engaging advertisements and effective landing pages in a crowded digital space.
Qualifications and Skills
Proficiency in Google Ads and other SEM tools
Strong understanding of Google Analytics and web analytics
Ability to conduct keyword research and implement keyword strategies
Experience with A/B testing and conversion rate optimisation
Understanding of SEO principles
Data-driven mindset with strong analytical and problem-solving skills
Creative thinking for ad copy and landing page design
Excellent communication and collaboration skills
Time management and budgeting abilities for campaign planning and ROI tracking
Adaptability to changing technologies and platforms
Digital Marketing Career resources
NATIONAL
Careers | Department of Industry Science and Resources
National Careers Institute
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QLD
Employment and jobs – Queensland Government
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VIC
SEM Specialist Education Requirements – Do You Need a Degree?
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Victoria County Employment
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WA
Job Recruitment Agencies Perth | WA Specialist Recruiters
Career experience – SEO and SEM Specialist in Perth WA
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SA
Career and pathway guidance – South Australian Skills Commission
Working for DPC – DPC Connect Career Portal
Sem Manager Jobs in All Adelaide SA – Jul 2024 – SEEK
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NT
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ACT
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