About the Maeka Group
The Maeka Group operates two of Australia's most recognised premium denim labels, Nobody Denim and Outland Denim. The Group's ambition is to lead the market in producing premium sustainable denim, built on a foundation of ethical manufacturing, exceptional craftsmanship, and genuine transparency throughout the supply chain.
Nobody Denim
Born in Melbourne in 1999, Nobody Denim has long been celebrated for making women feel more confident in their world and in themselves. Built from the details up, the brand is synonymous with fit, combining in‐house artisanal pattern making, high‐quality denim, and more than 25 years of craft knowledge. Stocked in Australia's largest retailers, Nobody Denim is committed to premium quality and ethical manufacturing in equal measure.
Outland Denim
Founded on the belief that style and integrity can coexist, Outland Denim creates meaningful employment for people emerging from modern slavery and vulnerability, providing living wages, training, and pathways to long‐term careers. A globally recognised leader in ethical fashion, the brand holds a B‐Corp score of 160.1, ranks Best for the World in Community, and was awarded the Stop Slavery Award in 2021.
About the Role
This is a newly created role within the Maeka Group, responsible for leading the planning and execution of marketing activity across Nobody Denim and Outland Denim.
Working closely with the General Manager, the Marketing Manager will lead the end‐to‐end marketing approach, from annual planning and budget management through to campaign execution, digital performance, and brand growth.
This is a hands‐on role, suited to someone who enjoys both strategic thinking and day‐to‐day execution. It is well suited to a marketing professional with 4+ years of experience who is looking to step into greater ownership and responsibility, with a strong foundation in digital marketing & brand growth.
The successful candidate will be confident taking ownership, while remaining actively involved in delivering campaigns and managing performance across channels.
Key Responsibilities
Planning & Performance
* Develop and manage a 12‐month marketing plan and calendar across both brands
* Be accountable for the marketing budget, including planning and allocating spend across channels, and optimising performance based on results
* Align activity to key retail moments, seasonal campaigns, product drops, and brand priorities
* Work closely with the General Manager to ensure marketing activity supports commercial objectives
Digital Execution & Performance
* Manage and optimise paid social activity across paid channels
* Plan and oversee organic social media activity, ensuring alignment with campaign and brand objectives
* Monitor and report on eCommerce performance, identifying trends and opportunities to improve conversion and revenue
* Manage and optimise email marketing, including campaign execution, segmentation, and performance analysis
* Work with internal and external partners, including consultants and freelancers, to deliver marketing activity
Brand & Campaign Delivery
* Maintain consistency in brand tone, positioning, and visual identity across all channels
* Work with internal and external creative partners to ensure assets are delivered on time and to a clear, commercially aligned standard
* Ensure campaigns are aligned to key trading moments and support revenue and growth objectives
* Support the development and maintenance of wholesale marketing materials, including stockist kits and campaign communication
* Identify and support influencer and brand collaboration opportunities, including user‐generated content (UGC), to enhance brand storytelling, awareness, and engagement
* Work closely with the Brand co‐ordinator to plan, brief, and guide content requirements, ensuring alignment with the marketing plan
Growth & Optimisation
* Identify and act on opportunities to improve marketing effectiveness and channel performance
* Support the development and execution of growth initiatives across digital and broader marketing channels
* Monitor market trends, competitor activity, and customer behaviour, applying insights to improve campaign performance and effectiveness
About You
* 4+ years' experience in a marketing role within fashion or retail
* Comfortable working across both planning and execution, with a willingness to be hands‐on
* Experience building and managing a marketing calendar and budget, with the ability to prioritise activity and allocate spend based on performance
* Strong analytical skills, with the ability to interpret data and translate insights into practical actions
* Strong understanding of digital channels, including paid social and email, with the ability to execute and optimise activity
* Able to brief and guide creative output across content, campaigns, and channels
* Highly organised and self‐directed, with the ability to manage competing priorities across two brands
* Collaborative and adaptable, comfortable working in a lean team environment
* A genuine interest in fashion, with an understanding of the contemporary and premium market
Why Join the Maeka Group
* Work across two established Australian denim brands with strong heritage and a clear point of difference in the market
* Be part of a lean, hands‐on team where you'll have real ownership and direct impact on business performance
* Opportunity to take ownership of the marketing function and grow with the business as it evolves
* Gain exposure across the full value chain, from product and manufacturing through to brand and customer
* Contribute to a business with a genuine commitment to ethical production and responsible manufacturing
#J-18808-Ljbffr