CR Labs is Australia's leading independent optical manufacturer and supplier, known for innovation, quality, and long-term partnerships with eye care professionals nationwide. As we continue to evolve our brand and customer experience, we're looking for a Senior Graphic Designer to take creative ownership across digital, print, retail, and motion.
This is not just a design role — it's an opportunity to influence how a national brand shows up across every touchpoint.
About the Role
As our Senior Graphic Designer, you'll lead the visual execution of CR Labs' brand across web, retail environments, campaigns, and video content. You'll work closely with marketing, product, and leadership teams to deliver high-quality creative that is both strategically aligned and visually exceptional.
You'll be hands-on, detail-driven, and confident managing projects from concept through to final delivery — including in-house print production.
Key Responsibilities
* Design and update website assets and pages across platforms including Webflow and WordPress
* Lead creative for retail and point-of-sale (POS) materials — a core focus of the role
* Produce and edit video and motion content for campaigns, product launches, and brand storytelling
* Create motion graphics using Adobe After Effects and edit video using Adobe Premiere Pro
* Manage in-house print production, including proofing, finishes, quality control, and production timelines
* Develop creative concepts for campaigns, promotions, product launches, and internal communications
* Ensure brand consistency across all visual outputs
* Stay informed on current and emerging design trends and bring fresh thinking into the business
* Collaborate cross-functionally and confidently receive and apply feedback constructively
About You
You're a highly capable all-round designer who thrives on variety and takes pride in delivering polished, high-impact work.
You bring:
* Experience in a senior graphic design role (agency or in-house)
* Strong portfolio demonstrating retail, POS, and campaign design
* Proven experience with motion graphics and video editing
* High proficiency in:
o Adobe Creative Suite
o After Effects
o Premiere Pro
* Experience managing print production and understanding materials, finishes, and pre-press requirements
* Confidence working on website content and visual updates (Webflow and/or WordPress experience highly regarded)
* A sharp eye for detail and strong typography/layout skills
* A positive, collaborative attitude with the ability to take on feedback and refine work professionally
* Awareness of contemporary design trends across digital, retail, and brand spaces
* Australian work authorisation is required for this position
Why Join CR Labs?
* Be part of a proudly Australian, innovation-driven company
* Work on a brand with national reach and strong industry reputation
* Own creative projects end-to-end — your work will be seen and valued
* Supportive team culture that values initiative, quality, and collaboration
* Melbourne-based role with a modern, professional working environment
If you're a designer who can think, move, and create across print, digital, retail, and motion — we'd love to see your work.