The Role
Reporting to the Longines Marketing Manager, the Digital Marketing Specialist is accountable for planning, maintaining and executing the Longines digital media presence across Australia/New Zealand, digital campaign analysis, managing digital media relations, shaping and executing local CRM program and providing digital trade marketing support.
This is a full-time opportunity based 5 days on site in our Richmond Head Office with some interstate as per business requirements.
* Design and execute agreed local marketing strategy in relation to digital marketing to support global brand strategy within budgetary constraints
* Work with the Marketing Manager to define and develop digital media plans as well as paid social and performance marketing strategy
* Track and analyse performance of digital campaigns against KPI targets providing key insights and recommendations
* Drive and respond to media requests for product and information, ensuring that deadlines are met and media coverage maximized
* Coordinate and create content for digital media campaigns and activations
* Develop and execute annual EDM program
* Manage Longines local social media channels and support management of paid social campaigns
* Work with Marketing Manager to set PR strategy for Digital BTL campaigns
* Trade marketing support including providing regular content for Wholesale partner websites and social media platforms
* Exploit digital opportunities associated with shopping centres/precincts where Longines corporate boutiques operate
* Manage allocated digital marketing budget on a monthly basis to ensure all spending is done effectively and efficiently
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