* Lead multi-channel acquisition campaigns across Australia and niche markets globally
* Drive engagement and growth through data-led marketing strategies.
* Join a dynamic, nimble and results oriented organisation
A private equity–backed global organisation focused on connecting people with meaningful opportunities is seeking a Head of B2C Marketing to lead customer acquisition strategy across Australia and selected international markets. This is an opportunity to shape and scale consumer growth within a fast-paced, high-growth environment where creativity, agility, and measurable impact are highly valued.
Responsible for leading the strategy and execution of customer acquisition campaigns focused on driving awareness and initial engagement. Leading a small team, you will oversee multi-channel marketing initiatives across digital media, partnerships, brand campaigns, community outreach, and performance marketing. You will balance strategic leadership with hands-on execution, using data, insights, and innovation to optimise acquisition outcomes and identify new ways to reach diverse consumer audiences at scale.
You bring senior B2C marketing and customer acquisition experience with a track record of delivering measurable customer acquisition in fast-paced, consumer-focused environments. Commercially minded, you combine analytical thinking with creativity and are comfortable leading small teams and multi-market campaigns. Candidates from a broad range of B2C industries are encouraged to apply, particularly those with experience in digital acquisition or performance-led marketing.
This is an exciting opportunity to utilise your creativity, commercial acumen and drive for results in a dynamic company that has a great positive impact in our community.
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