SEL is a market leader in sport and entertainment management, marketing, and commercialisation.
As the agency responsible for Rugby Australia's (Rugby AU) corporate hospitality program, we are seeking an experienced and driven Hospitality Sales Manager to join our team, based at Rugby AU HQ.
In this leadership role, you will be responsible for maximising revenue across Rugby AU's hospitality program, including national team fixtures (Wallabies & Wallaroos), Super Rugby club (Waratahs, Brumbies) and premium events such as official lunches.
As Hospitality Sales Manager, you will oversee the day-to-day operations of the hospitality sales team, manage key stakeholder relationships across Rugby Australia, including Partnerships, Marketing, Ticketing and other commercial departments, and lead the coordination and performance of external sales agents engaged to support hospitality sales.
Ensuring sales targets and budgets are exceeded will be central to the role.
We are seeking a motivated leader with exceptional communication skills, strong commercial acumen, and a proven track record in sales and team management.
This is an exciting opportunity to work within one of Australia's leading sports hospitality programs.
The role is based at Rugby AU HQ in Moore Park, with occasional travel and periodic work at SEL's Woolloomooloo office.
Out-of-hours work will be required during peak periods.
Key Responsibilities
Manage and mentor the hospitality sales team, fostering a high-performance culture focused on exceeding revenue targets.
Lead daily and weekly sales activities, ensuring strong pipeline management and optimal team performance.
Oversee individual and team targets, providing structure and strategic direction.
Stakeholder & Agency Management
Manage relationships with key Rugby Australia commercial stakeholders, including Partnerships, Marketing, Ticketing & Event operations.
Oversee and coordinate external sales agents contracted to sell hospitality inventory, ensuring alignment and maximum channel output.
Collaborate with internal departments to support integrated planning, pricing, product development and delivery.
Hospitality Sales & Business Development
Drive the sale of match day corporate hospitality nationwide and non-match day events through the Rugby AU Hospitality Program.
Identify and convert new business opportunities, nurturing long-term client relationships and increasing overall client spend.
Use Salesforce CRM to manage sales activity, client engagement and reporting.
Contribute to hospitality product development and pricing strategies.
Ensure all revenue opportunities are maximised across all events and campaigns.
Stay informed on market trends, competitor activity and industry developments.
Operational Support
Provide regular sales reporting and insights to senior management.
Assist with match-day and event operations as required.
Stay informed on market trends, competitor activity and industry developments.
Requirements & Skills
4-5 years' experience in sales or account management, ideally within sport & events.
Experience managing or coordinating sales teams or sales operations is highly desirable.
Proficiency with CRM systems (Salesforce preferred).
Strong written and verbal communication skills.
Proven ability to build and maintain strong client and stakeholder relationships.
Strong negotiation, problem-solving and organisational skills.
Ability to work both autonomously and collaboratively within a fast-paced environment.
Flexibility to adapt to changing priorities and work outside standard hours during peak periods.
Must have the right to work in Australia.
Seniority level: Mid-Senior level
Employment type: Contract
Job function: Sales and Business Development
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