The Sales Development Representative plays a critical role in driving top-of-funnel growth for Astute Payroll across the ANZ staffing and temporary recruitment market. You will be responsible for identifying, engaging, and qualifying prospective customers through both inbound and outbound prospecting. By uncovering client needs, educating prospects on the value of Astute Payroll's solutions, and generating qualified opportunities, you will directly contribute to pipeline development and overall revenue performance.
You will work closely with Mid-Market Account Executives to build and penetrate accounts within the recruitment sector — targeting multiple contacts and decision-makers across various levels of our target organisations. This position requires strong communication skills, intellectual curiosity, and the ability to thrive in a fast-paced, high-growth, remote-friendly environment.
Role Summary
The Sales Development Representative plays a critical role in driving top-of-funnel growth for Astute Payroll across the ANZ staffing and temporary recruitment market. You will be responsible for identifying, engaging, and qualifying prospective customers through both inbound and outbound prospecting. By uncovering client needs, educating prospects on the value of Astute Payroll's solutions, and generating qualified opportunities, you will directly contribute to pipeline development and overall revenue performance.
Responsibilities
Prospecting & Pipeline Generation
* Generate new business opportunities through inbound and outbound prospecting, including email, phone, LinkedIn, events, and campaigns targeted at staffing agencies and temporary recruitment firms across ANZ.
* Identify, research, and qualify prospective clients by understanding their payroll challenges, workforce compliance needs, and readiness to engage with Astute Payroll.
* Create and execute personalised outreach sequences, including tailored email campaigns and cold-calling, to map and penetrate target accounts within the recruitment sector.
Lead Engagement & Qualification
* Educate and nurture leads on Astute Payroll's value proposition — including agency payroll processing, contractor management, and compliance — to progress them toward a qualified meeting or next step in the buyer journey.
* Engage existing customers as needed to identify cross-sell or expansion opportunities across Astute Payroll and the broader Deel product suite.
* Build relationships with multiple contacts at varying levels within target accounts, understanding the unique dynamics of the staffing and recruitment industry.
Collaboration & Operations
* Collaborate with Account Executives to ensure smooth and effective handoff of qualified opportunities, with clear context on prospect needs and buying signals.
* Partner with Sales, Marketing, and Product teams to continuously refine lead-generation processes, messaging, and workflow improvements tailored to the ANZ recruitment market.
* Maintain accurate and up-to-date lead and activity data in CRM (e.g., Salesforce) and sales engagement tools.
* Achieve or exceed monthly and quarterly targets for qualified meetings, Sales Qualified Opportunities (SQOs), and pipeline contribution.
* Participate in ongoing training, coaching, and skill development to deepen product and industry knowledge.
Qualifications
Required
* 1+ years experience in a sales development, business development, or outbound commercial role (experience level may vary depending on team needs).
* Strong communication and interpersonal skills, with the ability to engage prospects across multiple channels (email, phone, social, events).
* Ability to work effectively in a fast-paced, dynamic, and remote-friendly environment.
* Highly organised, self-motivated, and able to manage multiple priorities and outreach activities simultaneously.
* Proven track record of meeting or exceeding activity and pipeline-generation targets.
* Comfortable working autonomously, taking initiative, and sourcing solutions independently.
* Strong written communication skills, including the ability to craft compelling outreach messages and campaign sequences.
* Entrepreneurial mindset with a strong growth orientation; adaptable to changes in process, product, or market focus.
Preferred
* Experience within the staffing, recruitment, or temporary workforce sector.
* Familiarity with payroll, HR tech, or fintech products and the compliance landscape relevant to ANZ staffing agencies.
* Experience with CRM systems (e.g., Salesforce) and sales engagement tools (e.g., Outreach, Salesloft, Apollo).
* Exposure to structured sales methodologies (e.g., MEDDIC, Challenger, consultative selling).
* Experience in a high-growth startup or scale-up environment.
Why Astute Payroll by Deel?
* Ground-floor opportunity to build pipeline in a brand-new market segment with the backing of a $17B global platform.
* Work alongside experienced Mid-Market AEs selling into the ANZ recruitment sector — one of the most vital and high-impact commercial teams in the business.
* Clear career progression path from SDR into Account Executive and broader commercial roles.
* Remote-first culture with the flexibility, autonomy, and ownership that comes with a high-growth, pre-IPO company.
* Access to world-class sales enablement, tooling, and coaching to accelerate your professional development.
Total Rewards
Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all.
Some things you'll enjoy
* Stock grant opportunities dependent on your role, employment status and location
* Additional perks and benefits based on your employment status and country
* The flexibility of remote work, including optional WeWork access
At Deel, we're an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.
Deel will provide accommodations on request throughout the recruitment, selection and assessment process for applicants with disabilities. If you require accommodations, please inform our Talent Acquisition Team via this link and a team member will be in touch to ensure your equal participation. If you have difficulty accessing the form, please email at recruiting@deel.com.
As part of our hiring process, we primarily rely on interviews and role-related assessments. In limited cases, we may also consider informal background information relevant to the role, in line with our privacy and fairness obligations.
This application process may utilise Automated Employment Decision Tools (AEDT) and AI systems to assist in evaluating candidates based on experience level, technical skills and qualifications. As a fully remote company, we also utilise AI-powered deepfake and fraud detection technologies to verify the authenticity of candidate identities and interactions during assessments and interviews. This processing is conducted in compliance with applicable Data Protection, AI Governance and Labour Laws. We ensure human oversight is maintained in all final hiring decisions. Your personal data is not used to train AI models. For more information on how we process your personal data, please see our Privacy Policy.
* For NYC Residents: In accordance with NYC Local Law 144, an independent bias audit has been conducted on AEDT; results are available at Ashby, Covey.
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