We Are East Gippsland Shire
East Gippsland Shire Council is shaping a vibrant, confident and connected region. Guided by our Council Plan, Economic Development Strategy and 10‐year Culture and Creativity Strategy, we're working to strengthen place, champion creativity and support long‐term economic and community wellbeing.
Taking strategies and translating them in the real world
We're looking for an experienced and thoughtful Marketing and Campaigns Officer who knows how to take strategic ideas, cut through the noise and deliver integrated marketing that makes a real difference. Working within the Economic Development team, reporting to the Culture and Creativity Coordinator, this role transforms regional priorities into creative, sharp, compelling campaigns across digital, content and communication channels. You'll work closely with internal teams and external partners to deliver evidence‐informed marketing that strengthens how people think of East Gippsland, visitation, investment and brand identity for key assets, specifically the Forge Theatre.
This is a role for someone who enjoys operating at the intersection of strategy and delivery. You're a translator into the real world, confident navigating governance, curious about performance, and motivated by meaningful, place‐based outcomes for a regional community.
Based in Bairnsdale with flexibility available, this is an opportunity to bring ambition, insight and creativity to work that genuinely matters.
So, does this sound like you?
You're a practical, confident marketing professional who knows how to take strategy and turn it into well‐planned and executed campaigns.
You bring strong experience delivering integrated marketing across all digital, print, online content and campaign channels, with sound judgement to choose the right mix for different audiences and objectives.
You're comfortable working across teams, coordinating priorities, navigating complexity and supporting others to deliver shared outcomes.
You're digitally capable and curious with confidence working with websites, social platforms, content systems and analytics.
You value using performance insights to refine, optimise and improve campaign impact over time.
You're comfortable managing something from start to finish, including budgets, timelines and external suppliers.
You value strong governance, clarity and accountability.
Ideally, you also understand the local government contexts, like how policy, community expectations, place and reputation intersect.
Above all, you're motivated by place‐based outcomes. You care about East Gippsland and contributing to the confidence, prosperity and cultural life of a region.
Oh... and you want your work to have purpose, visibility and real impact.
Work‐Life Balance
* 60/40 Hybrid office/WFH options
* Option to purchase additional leave
* Flexible start and finish times
* Extra time off over Christmas
* Discounted memberships to our Recreation Centres
Competitive Salaries
* Annual leave loading paid as a lump sum in December!
* Banded salaries with built in yearly increases!
A Supportive Environment
* 17 weeks paid parental leave pro rata
* Additional special leave available for chronic health conditions and other special needs
* Learning and Development team to keep your skills up to date and give you the opportunity to develop your career!
* Employee Assistance Program offering counselling support when you need it
* Staff consultative committee – management consult staff on big decisions
Equality, Diversity and Inclusion
East Gippsland Shire Council is committed to being a diverse and inclusive organisation that supports flexible and accessible working arrangements for all. This includes people with a disability, Aboriginal and Torres Strait Islander people, people who identify as LGBTIQA+, gender diverse people, religiously, culturally and linguistically diverse people and people of any age.
East Gippsland Shire Council is committed to upholding the Child Safe Standards and has a zero tolerance for child abuse and harm. To uphold these standards a valid working with children check is required to be held for applicable positions.
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