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General manager - sales

Stealth Group Holdings
General Manager
Posted: 15 January
Offer description

Overview

This is a rare opportunity for a proven Sales Executive to take on a key leadership role with a dynamic, high growth ASX listed organisation headquartered in Perth.


Stealth Group Holdings Ltd

Stealth Group Holdings Ltd is a diversified multi-channel distribution company operating as a wholesaler, distributor, and retailer, supplying products and solutions to businesses, trade professionals, and retail consumers across Australia.


Company Overview

The Group operates through two distinct divisions – Industrial & Hardware Distribution and Consumer Products – supported by an omnichannel model that spans wholesale, company-owned branches and stores, reseller and member networks, retail and trade partnerships, design and manufacturing, hire services, onsite solutions, store-instore formats, e-commerce, and online marketplaces. These channels are underpinned by a large integrated national infrastructure, store network, sales force, customer contact centres, and integrated logistics and operations infrastructure.


The opportunity

You will be responsible for the sales strategy and the leadership of sales activity across three businesses: Heatleys and C&L Tool Centre retail direct to businesses and individuals, and Force Technology is a wholesaler selling through national retailers like JB Hi-Fi and Coles.

In this cross-functional role, you will collaborate with the Divisional GMs to execute sales strategies that meet corporate targets and translate this into team budgets.

To execute strategies you will define guiding principles, coach teams, lead from the front with major accounts, and monitor performance. You'll be hands on, taking ownership of the CRM, leveraging PowerBI and driving outcomes.


You

You bring excpetional experience in B2B sales leadership and the following capabilities:


Strategic Thinker

* Can translate business goals into a clear, actionable sales strategy.
* Uses data and market insight to prioritise sectors, accounts, and sales motions.
* Balances short-term revenue targets with long-term pipeline and customer health.


Leads from the Front

* Willing to be in the field: attending meetings, building relationships, and demonstrating best-practice selling.
* Consistently models the behaviours expected of reps & BDMs.
* Can personally win and retain key accounts.
* Gives clear, structured coaching that lifts capability—not just performance pressure.
* Skilled at pipeline reviews, deal coaching, and holding reps accountable to process.
* Builds a culture of continuous improvement and resilience.


Collaborative Leader (Peers & Cross-Functional)

* Works effectively with marketing, operations, finance, and product to align goals.
* Uses influence rather than authority to move the wider business.
* Can manage differing agendas and still drive consensus and action.


Commercially Sharp

* Understands margin, pricing, forecasting, and resource allocation.
* Makes decisions that ensure sustainable profitability.
* Can identify market opportunities, risks, and unmet customer demand.


Systems-Driven & Process-Oriented

* Ensures CRM discipline, pipeline hygiene, and accurate forecasting.
* Builds repeatable playbooks and sales rhythms (1:1s, team meetings, reviews).
* Comfortable using tools and dashboards to guide decisions and track performance.


High Accountability & Ownership

* Sets clear expectations and holds themselves and the team to them.
* Transparent about performance, issues, and results.
* Drives urgency and momentum across the team.


Resilient & Adaptable

* Handles changing market conditions and business priorities without losing direction.
* Able to pivot strategy when needed.

We encourage you to apply online or contact Matt Minchin, General Manager - People & Culture on 0403 854 ***.

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