Role Overview
We're on the lookout for a mid-level Content Creator who lives and breathes social, knows what's landing in culture, and loves getting hands‐on to bring ideas to life. This is a role for a true maker — someone who can take an idea from concept through to shoot, edit and final delivery, creating high‐impact, platform‐native content across TikTok, Meta, YouTube and beyond.
Day to day, you'll be balancing always‐on content with reactive, trend‐led moments, working across multiple brands and briefs where no two days look the same. You'll have the opportunity to help shape how brands show up in culture — not just reacting to trends, but contributing to them.
Day to Day
* Own content creation end‐to‐end — from ideation and planning through to shooting, editing and delivery
* Create high‐quality, platform‐native social content across TikTok, Meta, YouTube and emerging channels
* Review content calendars, performance and trends daily to identify optimisation and reactive opportunities
* Shoot content across studio, on‐location and mobile‐first environments
* Edit and refine video content using advanced techniques, ensuring a strong balance of pace and craft
* Contribute fresh, culturally relevant ideas that tap into trends and platform behaviours
* Collaborate with internal teams to interpret briefs and bring them to life creatively
* Manage multiple projects simultaneously, delivering on time and within scope
* Maintain equipment and explore new tools, formats and ways of working to elevate output
* Help lift the overall standard, visual ambition and performance of social content across the business
Candidate Profile
* Experience in a content creator / shooter‐editor role, ideally within an agency or fast‐paced multi‐client environment
* Strong end‐to‐end production skills — confident filming, directing and editing social‐first content
* Advanced video editing capabilities, with knowledge of sound, light mixing and post‐production workflows
* Deep understanding of social platforms, formats and trends, and how to create content that feels native to each
* Proven ability to manage multiple briefs and adapt your style across different brands and audiences
* Proficiency in Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop, etc.) and mobile content creation
* A proactive, hands‐on mindset — comfortable experimenting, problem‐solving and getting stuck in
* Strong creative instincts with an eye for detail, pacing and storytelling
* Collaborative approach, with the confidence to share ideas and contribute to creative direction
* Nice to have: motion graphics, influencer or paid social experience, and familiarity with AI tools in content creation
Why Herd MSL?
We're one of Australia's most awarded agencies, part of a global network, and home to a fun, flexible, strengths‐based culture. You'll work on diverse clients, from global leaders to emerging innovators, and have the freedom to do your best work.
Benefits
* Flexible working arrangements
* People‐focused learning culture and extensive learning and development opportunities
* Birthday days off, Friday 3 pm finish throughout summer, additional leave with longevity, and more
* Access to Publicis Groupe benefits: a Wholeself program, Publicis Liberté flexibility approach, Global AI Platform Marcel, Career Conversations program, and more
* Committed Diversity, Equality and Inclusion strategy with initiatives such as Viva! Women, Égalité, enENABLE, Embrace, Work Your World, and parental leave policy with up to 18 weeks paid primary carer leave
* Digital wellbeing platform Sonder for counseling and medical support
In addition, we offer flexible working arrangements and a people‐focused learning culture.
Diversity. Inclusion. Equity. More than just words, these are part of our DNA. We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitment@publicisgroupe.com - your personal information will be kept confidential.
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