At WesTrac, we're made for more of what matters most. More family time, with paid parental leave, flexible working arrangements and purchased leave programs to give you the work life balance you've always wanted. More development opportunities, with WesTrac's own in house RTO - 50737, access to your own guided learning platform and a range of pathways to help you steer your career in the direction of your dreams. More diversity, with over 4,000 team members with a tonne of differences, united by our passion for building a better tomorrow. As an industry leader and employer of choice, we're Made for More._
**About the role**
We have an exciting opportunity for a strategic, data and results driven Marketing Specialist to join the Marketing and Customer Experience Team in Perth.
Reporting to the National Marketing Manager, the Marketing Specialist is accountable for developing, implementing and managing marketing solutions which have a positive impact on revenue. The Specialist is responsible for ensuring alignment of solutions with business strategy direction/goals and market analysis.
This role will develop and launch best-in-class marketing campaigns, events and strategies to develop new prospects and nurture them through our customer lifecycle - from unknown prospect to loyal customer. It also has a focus on ensuring the WesTrac and Caterpillar brands remain strong internally and externally.
If you're interested in joining a driven, fun and forward-thinking team working for one of the largest Cat dealers globally, then we look forward to hearing from you
**Key Responsibilities**
- Work closely with the Sales Team to develop go-to-market strategies.
- Lead events ensuring positive customer experience, coordinating marketing, sales teams and external vendors to support execution.
- Analyse CRM and conversion data to optimise strategies.
- Collaborate with the Digital Content Specialist to develop content to support strategies and to develop nurture programs.
- Live the SPARC Values - Lead by example everyday through actions, behaviours and decisions.
**Skills & Experience**
- Tertiary qualification in marketing or communications
- Minimum five years' post qualification experience in a similar role working on marketing strategies, event management and high-level stakeholder engagement.
- Excellent communication skills (written, verbal, interpersonal) including high attention to detail.
- Excellent customer service skills with the ability to build and maintain successful working relationships, both internally and externally (with agencies and vendors)
- Ability to work successfully within a team and autonomously
- Advanced computer literacy skills
- Demonstrated analytical, strategic and problem-solving skills to drive results, including use of Google Analytics
- Excellent project management and collaboration skills
**Desirable**
- Sitecore experience developing campaigns and automation
- Experience with Customer Relationship Management (CRM) systems
- Relevant industry experience
- Ability to analyse data using PowerBI
**Benefits**
- Competitive salary and benefits scheme
- Company funded income protection
- Flexible work arrangements
- Discounts with Blackwood's, Apple, JB Hi-Fi, Qantas, Travel Club and more
- Employment Assistance Program (EAP) - This is available for you and your family
- Purchased leave
- Discounted private health plan
- Fitness passport
- 12 Weeks paid parental leave
- Genuine opportunities for career progression
If you believe you have the skills and experience to succeed in this role, please submit your cover letter and resume for consideration via the link.
For further information regarding this role, please contact Kaitlin on 1300 797 028. Job number: 884313.
Successful applicants will be required to complete a satisfactory National Criminal History Check as part of the recruitment process.
- At WesTrac, our primary focus is our people. As we look to the future, we're focused on harnessing the best talent and providing them with the support they need to achieve success. WesTrac is a member of the Diversity Council of Australia and recognise the value of and strongly support the principles of equal employment opportunities in the workplace and are committed to continue to build our workplace culture._
- Health insurance