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Ecommerce brand manager

Adelaide
Watch Depot
Brand manager
Posted: 15 June
Offer description

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We're a South-Australian retail group with a portfolio of iconic, well-established jewellery brands and emerging eCommerce brands. Two high-potential brands are ready for their next chapter - and that's where you come in.

The Opportunity

You'll take full ownership of two growth-stage eCommerce brands, shaping strategy, fuelling social buzz and turning ideas into sales. Backed by an in-house creative studio, performance marketing squad and Shopify dev team, you'll direct the play from concept to post-campaign review.

Key Responsibilities

Own & evolve brand strategy– develop plans that translate into campaigns and content to exceed revenue targets and drive increased brand awareness.

Lead social growth– set the calendar, brief creators, track reach and engagement.

Plan & launch campaigns– product drops, promos and influencer collaborations– partnering with Paid Media to keep ROAS on-track.

Collaborate with Buying team– align promotions, merchandising priorities and pricing insights to maximise sell-through.

Guard the customer journey– daily site checks, merchandising tweaks, CRO ideas for the dev team.

Analyse & act– monitor weekly performance (revenue, CVR, AOV, CAC) and turn insights into rapid optimisation.

Champion brand voice & visuals– approve copy and creative so everything feels unmistakably like the respective brands.

About You

4+ years in brand, digital or eCommerce marketing – fashion, beauty, or fast-paced D2C online retail a big plus.

Track record of growing social channels and running end-to-end campaigns that move the sales needle.

Commercial mindset – comfortable owning a revenue number and adjusting levers to hit it.

Comfortable in Shopify, GA4, Google/Meta/TikTok; basic CRO is a bonus.

Natural collaborator – able to brief designers, inspire content creators and speak performance with stakeholders.

Curious, proactive and decisive – you see the gap, craft the solution, and rally the team to deliver.

Bonus: proven ability to create and/or star in highly engaging short-form video (Reels, TikTok, Shorts) that drives reach and saves.

Why Join Us

Autonomy & impact- your strategy, your wins, measurable fast.

Best-of-both worlds: stable group backing + start-up pace for two challenger brands.

Clear career runway as our portfolio and in-house capability expand.


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Your application will include the following questions:Which of the following statements best describes your right to work in Australia? How many years' experience do you have as a brand manager? Have you worked in a role where you were responsible for brand planning? What's your expected annual base salary?

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