Marketing Manager
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Are you passionate about the beauty and personal care space? MONDAY Haircare is looking for a talented and driven professional to join our Global Team. In just five years, we have expanded into 44 countries, stocked by over 200 retailers across 80,000+ doors—reaching 1.5 billion consumers globally. The brand has grown 300% year-on-year, now selling 65,000 bottles daily, and has earned 37 major beauty awards. As the #1 haircare brand on TikTok, we have generated 1.9 billion hashtag views and over 28 million likes, alongside 8.5 billion media impressions—making us one of the fastest-growing beauty brands in the world.
About The Role
As Marketing Manager, you will lead efforts for ANZ, Mexico & Rest of World & provide some support for US and you'll play a key role in shaping and delivering our marketing strategy across diverse international markets. You'll collaborate closely with the global marketing team to drive brand awareness, support growth, and ensure local relevance in execution. This is a high-impact, hands-on role for someone passionate about beauty and excited to be part of a fast-paced, ambitious brand story.
Roles And Responsibilities
* Own, plan and execute end-to-end marketing campaigns that drive awareness and sales for our brand (Markets: Lead ANZ, MX & ROW, Support US), including new market, new retailer and NPD launches; in partnership with commercial team and external agencies
* Develop and manage relationships with retailers to deliver localised marketing initiatives including marketing campaign implementation, in-store executions, event activations and targeted campaigns around the retail promotion calendar
* Support key market initiatives within US market as key strategic brand priority including retailer activity, PR & marketing campaigns
* Work closely with in-house content team, copy team to create bespoke localized content for marketing campaigns & launches
* Work with performance marketing team to deliver on targeted local digital ad campaigns to drive sales in each market
* Develop and execute PR and influencer strategies (paid and organic) in each market, with the support of agency partners when required
* Control and guarantee accuracy of budget spend and provide timely communication to relevant stakeholders on overspending/funds availability
* Develop strategies and tactics to boost our presence and sales in responsible markets
* Lead brand partnerships, experimenting with various organic and paid partnerships, tracking results based on objective
* Build strategic relationships and partner with key industry players, media, influencers, KOL, agencies
* Keep up to date with relevant trends, developments and technology in relation to the role and suggest new ideas, processes and/or strategies where relevant
* Identify key content creators within the beauty space to execute on brand content along with creator executive
* Work with sales team to deliver retailer/trade launch presentations to gain buy-in for ranging
* Support and grow junior team and share knowledge regularly in tutorial and learning sessions
Skills & Experience
* General support/collaborative projects with the Global Team as needed
* 4 years' experience in marketing, advertising or brand development within a retail, beauty or FMCG company
* Proven leadership skills with the capability of influencing teams and implementing key business initiatives cross functionally
* Experience in customer-focused, data orientated environments
* Knowledge, understanding and experience in developing marketing strategies and initiatives for allocated retail portfolios to deliver partner objectives and business performance
* Strong results focus, with high energy, attention to detail and creativity
* Outstanding communications skills, both verbal and written
* Motivated and autonomous worker with the ability to identify and resolve problems
* A 'can-do' attitude and drive to constantly level up on processes and skills
* You love beauty, fashion or equivalent industries and you stay on top of trends and pop culture
At Our Company, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day. At Our Company, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As Our Company is on such a fast growth trajectory, there are opportunities here that you won't find anywhere else. Get to know us a little better by checking out the links below. What We Offer
* Culture for Growth
* Global Opportunities
* Competitive Remuneration