About the Role
As part of the Richmond Football Club Marketing Team, this role will oversee the Islamic College of Sport (ICS) enrolments and marketing portfolio, including support of the upcoming Aspire Sports College.
The Student Acquisition & Marketing Coordinator is responsible for driving student enrolments across ISCs campuses in Victoria and New South Wales. The role focuses on coordinating and delivering marketing, digital, and community engagement strategies that build brand awareness, generate leads, and convert prospective students into enrolled families — while reflecting the College's Islamic values and commitment to sporting and educational excellence.
Key Responsibilities
* Manage and grow social and digital media presence, content, and advertising campaigns
* Drive student acquisition strategies and manage the full enrolment funnel from enquiry to conversion
* Deliver enrolment events, school tours, open days, information sessions, and outreach activities
* Plan and execute integrated marketing campaigns aligned with enrolment and brand objectives
* Analyse enrolment data, campaign performance, and market trends to improve outcomes
* Build and maintain relationships with schools, sporting clubs, industry partners, and Islamic communities
* Represent the College at expos, community events, and partner activities
* Maintain accurate CRM, reporting, budgets, and administrative records while supporting day-to-day operations
What We're Looking For
* Formal qualifications in Marketing, Communications or a related discipline.
* Proven experience in marketing, student recruitment, enrolments, or lead generation.
* Strong understanding of digital marketing channels and social media platforms.
* Demonstrated ability to convert enquiries into enrolments or sales‐driven outcomes.
* Excellent written and verbal communication skills, with the ability to engage diverse audiences
* Ability to work independently across multiple campuses, managing competing priorities.
* Experience working with diverse communities in a supportive and understanding way—particular knowledge of the Muslim faith is desirable, but not required if the candidate is open and willing to learn.
* Strong attention to detail and accuracy.
* Adaptable and able to thrive in a fast‐paced, dynamic environment.
* Approachable and professional demeanour, with a strong work ethic.
* Excellent interpersonal skills and the ability to build relationships at all levels.
About Us
Richmond Football Club is one of the largest clubs in the Australian Football League, proudly rooted in our rich history and tradition. As we honour our past, we're focused on building a Strong & Bold future – both on and off the field – through living our purpose of Belonging, Thriving and Winning.
We understand the power of sport to connect people, and at the heart of the Club's purpose is being involved with our community. At Richmond, culture is paramount, and the Club is committed to developing its people in a supportive environment. Belonging, Thriving and Winning is not just about connecting with fans and members, but about staff, players and coaches connecting with each other with humour and care, through storytelling and authenticity, to build genuine relationships.
Why Work for Us
* Award‐Winning Culture: Join an organisation that is an Australian HR Employer of Choice finalist and a Flexible Work Champion.
* Flexibility: Enjoy a flexible work environment with options like flexible hours, work‐from‐home options, a relaxed dress code and the ability to observe public holidays that align with your cultural beliefs.
* Inclusive & Belonging: We are deeply committed to Diversity, Equity and Inclusion, ensuring that everyone feels valued and respected, no matter their background or abilities.
* Work‐Life Balance: We believe in a 'people first' culture, where your personal and professional life can thrive together.
* Growth & Development: Your growth is our priority with professional development opportunities tailored to suit your goals.
* Wellbeing & Fun: We work hard but know how to have fun, fostering a high‐performance, caring culture that values holistic wellbeing.
* Community Connection: Make a positive impact in the wider community and engage with our charity partners by supporting the Alannah and Madeline Foundation or get involved in one of our community programs across Korin Gamadji or the Bachar Houli Foundation.
* Perks & Benefits: Enjoy money can't buy experiences, a range of perks, including discounts through our sponsors!
Our Commitment to the Safety and Wellbeing of Children and Young People
The Richmond Football Club is committed to providing a safe and supportive environment for all children and young people. We exclusively hire individuals committed to fostering a child safe culture, irrespective of their role, and it is essential that all our staff understand their responsibility in relation to child safety. Individuals will require pre‐employment checks, including a valid Working with Children Check for this role.
Applications
Applications close 5pm Friday 29th of May 2026 but will be assessed on a rolling basis. Please note only shortlisted candidates will be contacted.
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