Opportunity snapshot
The purpose of the Audience Data Specialist role is to support the enablement of audience segments across Bupa's digital ecosystem by managing audience data workflows including audience definition, strategy, sizing, segmentation framework, and creation in Audience Stream in alignment with data governance and platform standards.
This role also provides technical support and advice in digital data layer implementation, CRO, and Insights Driven Optimisation for website.
Requirements
Tertiary qualification in business/statistics/analytical or related discipline
3–5 years' experience in a role focused on audience data collection, structuring, and management across digital platforms.
Proficient in configuring and managing Tealium Audience Stream for real-time audience segmentation, enrichment, and activation.
Proven ability to manage audience data pipelines and workflows to support conversion optimisation, personalisation, and campaign targeting.
Strong experience implementing and managing tags using Enterprise Tag Management Solutions such as Tealium, Google Tag Manager, or Ensighten, with deep understanding of data layer design and audience data capture.
Experience collaborating with developers and stakeholders to implement scalable audience data solutions
Skilled in integrating audience data across platforms to support unified customer views and personalised experiences.
Extensive experience with Adobe Analytics for tracking user behaviour and building audience segments
Experience working directly with developers in implementing analytic solutions.
Experience within an optimisation program aimed at improving onsite conversion.
Able to move between strategic thinking and hands-on execution, driving a culture of learning, testing and performance.
Demonstrated experience working in agile environments, contributing to both day-to-day operations and broader transformation initiatives.
What's in it for me?
As well as a competitive salary, a range of Bupa benefits and flexible working/work from home arrangements, you'll be challenged and encouraged to innovate. You will partner with colleagues who are dedicated to delivering exceptional experiences. We respect and consider everyone, knowing your difference will make the difference.
Perk highlights:
Discount on our health insurance, travel, car, home, contents, and pet insurance products as well as discounts when you attend a Bupa Dental clinic or purchase glasses from a Bupa Optical store.
A dedicated internal wellbeing team provides you with a range of services, such as a global resilience program, regular training opportunities on a range of wellbeing topics and access to a variety of wellbeing discounts.
An additional well-being day each year to treat yourself.
About Bupa
Bupa is an international healthcare group which has been committed to a purpose of longer, healthier, happier lives and making a better world for more than 70 years. In Australia and New Zealand, Bupa supports more than 5 million customers through a broad range of health and care services including health insurance, aged care, rehabilitation, dental, optical, medical, hearing, and medical visa services.
Our people reflect the diversity of our community. At Bupa, your wellbeing, identity, and own story is respected and valued.
Apply now and become an integral part of our innovative and dynamic team