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Integrated campaign lead

Melbourne
The Walt Disney Company (Germany) GmbH
Posted: 21 May
Offer description

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterised by continuous learning, development and achievement.

We're looking for a Campaign Executive to join our Integrated Marketing team in Melbourne. In this role, you'll partner closely with the Campaign Manager (and broader senior stakeholders) to help shape and deliver standout content campaigns—working across theatrical, on‐platform and in‐home windows, and collaborating with media and creative agencies to execute best‐in‐class go‐to‐market activity.

Key responsibilities:

* Support delivery of integrated campaigns across theatrical, on-platform and in-home windows to maximise performance.
* Contribute to local strategy, creative positioning and campaign planning.
* Build commercial acumen, supporting P&L development and revenue optimisation.
* Champion titles across the business, developing strong product knowledge and stakeholder engagement.
* Create compelling campaign materials, including presentations and marketing assets.
* Support in-home planning, including business cases, budgeting, and cross-team collaboration (Disney+, Sales, Trade Marketing).
* Assist in executing campaigns locally using global insights and local market data.
* Work with media and creative agencies to brief, develop and deliver campaigns.
* Manage campaign assets, timelines and budgets, ensuring high-quality, on-time delivery.

Ideal experience:

Qualifications:
• Bachelor Degree in Marketing or related discipline
Essential Experience
• Marketing/Entertainment experience (3+ years)
• Experience in briefing or booking paid media
• Proven ability to develop marketing processes using strategic analysis and frameworks.
• Solid experience in initiating and advocating cross-functional and cross-business projects, including assembling resources, defining project plan and key deliverables, obtaining buy-in and driving projects to successful completion.
• Solid experience in online social marketing and digital landscape.
• Exposure to budget management and cost control.
• Open to & efficient in admin support tasks for marketing team.
Desirable
• Experience with, and knowledge of, new technology trends, digital distribution & media platforms

Additional Information:

This is unique opportunity to join the talented team that develops and delivers unparalleled entertainment across Australia and New Zealand so if this role captures your imagination then apply now!

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

Sobre The Walt Disney Company:

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