Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterised by continuous learning, development and achievement.
As part of The Walt Disney Company’s Studio and Integrated Marketing team, the Campaign Manager will work closely with the Senior Manager, Content & Brand for Disney + to manage content and brand campaigns related to Disney + to maximise awareness and drive commercial results, and to develop a local strategy and media plans for Disney +.
**Your main areas of responsibility will include**:
- In partnership with Senior Marketing Manager, Brand and Content, develop strategic plan for allocated titles using global insight and local country knowledge/data where relevant and available
- Work closely with the marketing teams to develop a robust marketing campaign to effectively maximise spend and return
- Use your experience on past tasks to continually engage, educate, and manage internal and external stakeholders
- Guided by the Media and Marketing Strategy Director, create and deliver a Media and Marketing brief highlighting budget, core bench-mark titles and key title objectives.
- Ensure that all campaign briefs and strategy ladder up to overarching brand strategy as determined and set out by the Senior Marketing Manager, Brand and Content
- Create a realistic P & L to achieve AOP targets where feasible and ensuring business approval
- Use your knowledge bank of industry, local, and international best practice to craft unique campaigns that are innovative and digital firsts for Disney that run across Studios
**To be successful in this role, you will ideally have**:
- Bachelor Degree in Marketing or related discipline
- Solid marketing experience (5+ years) including a strong understanding of media
- Proven ability to develop clear marketing strategy using strategic analysis and frameworks, and effectively communicating and gaining buy-in on developed strategy
- Proven identification, development and delivery of significant innovative and value-add initiatives to the business
- Cross-functional/cross-business team engagement and matrix environment working and reporting
- Superior time management and organisational capabilities - including the ability to prioritise, manage multiple projects simultaneously and deliver on deadlines in an effective manner
- Succeeds through collaboration - works with, and through, others to achieve desired results. Always considers as priority ‘what is best for the business’
- Flexibility and adaptability - able to work through ambiguity and changing landscapes, guide team through that process, and reaching out to stakeholders as required to work through requirements together
Additional Information:
The Walt Disney Company is an Equal Prospect Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.