As the PR Manager for David Jones, you will lead a team to develop and implement a multifaceted strategy to support our iconic brand and offering, _like no other._
Using your proven PR Experience and commercial acumen you will stay abreast of industry innovations, social media, and consumer trends. You will have extensive media relations and will manage our agency partners to protect the David Jones brand reputation at all times.
As part of our broader marketing ecosystem, your work will Position David Jones as a community minded business and leader in this space. Drawing upon your strong relationships externally, you will be able to provide a diverse range of talent who reflect the David Jones brand and values
Based in Melbourne with a hybrid mix of time in the office and from home, this role will suit an experienced, driven and commercially astute PR manager, looking to make a real impact in a leadership position.
What does the role involve?
- Assist in developing, driving and implement a multifaceted strategic communications strategy to support the David Jones brand, narrative and offering
- As part of setting the strategy, drive major seasonal communications campaigns across all channels, managing influencer and partner engagement, as well as David Jones owned content strategy
- Build and maintain strong relations with key national media across AUNZ to drive communication objectives and generate accurate, positive and strategic coverage
- Engage senior level stakeholders and drive engagement and support
- Brief the direction and ongoing day to day management of the agency to drive strategic and tactical campaign PR outcomes
- Continue to evolve and manage the David Jones talent strategy across the business including brand ambassador/alignment, guide and advise on KOL talent and ensure that all talent reflect the David Jones brand and values
- Maintain relationships with talent managers and key ‘friends of the brand’ and advise and collaborate with broader marketing functions in engaging and managing talent on all activity.
- the maintenance of up-to-date talent style guide showcasing a diverse range of people and talent for broader business purposes in selecting talent and evaluate talent effectiveness and end of campaign reporting
- Contribute to the social media calendar and the integration/alignment, identifying key brand moments and talent integration that support the PR strategy
- Advise on PR and Talent messaging on social channel
- Advise on social media talent and grow social media audience via talent strategy
Who are we looking for?
- Tertiary qualification ideally in PR, Marketing or related field
- Extensive communications experience with direct experience working in consumer PR with a focus on fashion and lifestyle, talent management and digital strategy
- A data-driven approach to working with content, influencers, and community to leverage impactful communication activities
- Idea generator - ability to brainstorm new ways to bring the brand to life
- Entrepreneurial spirit
- Extremely well organised, detail-oriented, and effective, with exceptional multi-tasking and time management skills
- Creative yet analytical with critical thinking skills and proven expertise in problem solving
- Ability to thrive in a fast-paced environment and pivot as required
Why work for us?
- A competitive remuneration package, including an annual bonus incentive
- Generous employee discounts across David Jones and Country Road Group
- An additional day of leave for your birthday
- The opportunity to support community partnerships through our Corporate Social Responsibility program
- Be a member of a company committed to sustainable practices
- Ongoing training and development to pursue individual ambitions
Want to know a bit more about us?
David Jones and the Country Road Group is Australasia’s largest department store and fashion retail group comprising of iconic brands such as David Jones, Country Road, POLITIX, Trenery, Witchery and MIMCO. Part of Woolworths Holding (SA) our values include being Customer Obsessed, Collaborative, Inspirational, Responsible and Dedicated to Quality.
📌 Public Relations Manager
🏢 Country Road Group
📍 Melbourne