Seeking a PR Professional
We are looking for an experienced Public Relations Specialist to join our team. As a key member of the team, you will be responsible for managing client relationships and promoting them to their target audiences.
The ideal candidate will have excellent communication skills, a strong understanding of public relations principles, and the ability to think creatively and strategically.
Job Description:
* Client Portfolio Management: Oversee a portfolio of clients, providing strategic guidance to Account Directors and promoting clients to their target audiences.
* Brand Influence: Grow brands and drive sales using a range of PR tools, including press releases, case studies, partnerships, key opinion leader (KOL) activities, experiential events, and social media campaigns.
* Reputation Shaping: Be instrumental in shaping client reputations, managing press coverage, and delivering innovative PR strategies that resonate.
* Media Relations: Foster and maintain strong relationships with key media contacts to ensure consistent and effective communication.
* Strategic Counsel: Provide clients with strategic advice to enhance their PR and marketing campaigns.
* Creative Input: Offer proactive, creative ideas to clients, driving unique and effective PR solutions.
* Coverage Analysis: Analyse PR coverage and produce comprehensive written reports.
* Stakeholder Communication: Communicate effectively with a diverse range of stakeholders, ensuring clarity and professionalism.
Key Responsibilities:
* Manage Day-to-Day PR Tasks: Liaise with the Managing Director and Account Director on strategic initiatives and manage day-to-day PR tasks.
* Supply Media with Relevant Information: Supply the media with relevant information about clients, their products, or companies.
* Maintain Daily Contact with Media: Maintain daily contact with the media for your client portfolio.
* Engage in High-Level Client and Media Interactions: Engage in high-level client and media interactions, participating in daily meetings and updating clients on PR activities.
* Stay Ahead of Current PR Trends: Stay ahead of current PR trends and tools through regular self-research.
* Office Schedule: Work from our office Monday to Wednesday, with remote work days on Thursday and Friday.
* Leave Benefits: Enjoy 4 weeks of annual leave per year, plus 4 additional 'doona days' for those extra needed breaks.
Requirements:
* Experience: 2+ years of experience in public relations or a related field.
* Education: Bachelor's degree in Communications, Marketing, or a related field.
* Skills: Excellent communication and interpersonal skills, strong writing and analytical skills, and the ability to work independently and as part of a team.