Dear Wordsmith,
We work with small brands, often agricultural entities who need their stories told and budgets are often tight - but there's a real sense of pride being the mouthpiece for a brand to tell their story. It's what sets us apart. This person will understand the digital ecosystem, how to craft a marketing message with a passion for writing engaging and results oriented copy.
This is a very much a hands-on role, in which you can utilise your craft of the written word in a very practical setting to deliver marketing stories in a way that drives results.
**OUR IDEAL TEAM MEMBER WILL**:
- Deliver digital copy with creative flair, calls to action and that will capture attention. An understanding of marketing copy is essential.
- Have a strong understanding of search engine optimisation principles, with the ability to write website/online copy to help drive website search results.
- Be able to write quickly and understand importance of marketing call to action in communications.
- Be able to manipulate and massage copy in different tones of voice, for various channels and scenarios, helping to convey individual brand stories
- Develop, plan and write social media copy for content calendars
- Have a thorough command of the English language, with strong attention to detail and a sound knowledge of grammar, punctuation and communications principles (you shudder to see "your" used when it should be "you're")
- Repurpose content to ensure its appropriateness across different channels while maintaining the consistent communication of key messages
- Ability to manage multiple projects and deadlines with flexibility to change plans quickly
- Ability to identify proactive opportunities to enhance our clients' businesses and keep up-to-date with the latest social strategies and trends
- A solid customer service orientation and the ability to form strong client relationships
A passion for wine and food brands is especially favourable, as we essentially have the privilege of conveying our clients' stories online and it's the people that often make this content spring to life.
**Sound like you?**
Cheers,
Trish Barry and the Mastermind team