Introduction
The Brand Activation Manager leads the strategic development, planning, and execution of brand activations across both B2B and B2C channels, including retail activations, events, trade shows, product launches, roadshows, and integrated brand experiences.
The role is responsible for building strong client relationships, managing cross-functional collaboration, and overseeing the seamless end-to-end delivery of activation programs that strengthen brand presence and engagement across all touchpoints.
Description
Key Responsibilities
* Lead the strategic development, planning, and execution of brand activation programs across B2B and B2C environments.
* Partner with clients to interpret briefs, define objectives, and shape activation strategies that drive commercial and brand outcomes.
* Work closely with internal design teams to conceptualise, refine, and present creative solutions.
* Manage full project lifecycle including budgeting, planning, concept development, design, procurement, production, logistics, and on-site delivery—coordinating with internal divisions where appropriate.
* Negotiate scope, cost, and timelines with clients while maintaining strong commercial control.
* Maintain responsibility for account finances, including budgeting, invoicing, job reconciliation, and annual forecasting.
* Build and manage relationships with external partners and vendors, ensuring cost-effective, high-quality solutions.
* Oversee recruitment, training, and management of event/activation staff as required, including onsite reporting.
* Manage and mentor a brand activation coordinator.
* Manage delivery of various activation formats such as pop ups, in-store experiences, trade activations, conferences, roadshows, sponsorship activations, product demonstrations, sampling, product launches, consumer engagement events, travel bookings, group meals, and hybrid or integrated brand campaigns involving physical and digital touchpoints.
* Travel interstate to manage on site activations when required for up to 5 days.
Skills and Experiences
* 4+ years' experience in brand activation, events, retail marketing, or integrated brand experience roles across both B2B and B2C sectors.
* Demonstrated expertise in full-cycle project management, including planning, concept development, production, logistics, staffing, and delivery.
* Strong understanding of marketing communications and brand engagement strategies.
* Experience working with internal creative/design teams and managing external suppliers.
* Strong commercial acumen with experience in budgeting, forecasting, and business development support.
If this role sounds like you, join the team. If this role and life at Cheil sounds like the perfect fit, we would love to hear from you!
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