Los Angeles is seeking a communications professional to lead public relations efforts across key Asia-Pacific markets.
The Opportunity
You'll work closely with PR agencies, industry partners, and cross-functional teams to bring LA's dynamic travel experiences to life—both in-market and on the ground. From overseeing media campaigns and FAMs to contributing to global communications strategy, this role is both hands-on and high-impact.
* Develop, oversee, and manage public relations and communications efforts in Australia, New Zealand, Japan, and Korea.
* Identify and act on emerging trends, creative storytelling opportunities, and innovative ways to position Los Angeles as a premiere travel destination.
* Oversee the work of public relations agencies in both Japan and Korea, ensuring consistent alignment with global messaging strategies developed by Los Angeles Tourism HQ.
Key Responsibilities
* Communications Strategy: Develop and implement public relations and communications efforts in APAC markets.
* Communications Thought Leadership: Identify and act on emerging trends, creative storytelling opportunities, and innovative ways to position Los Angeles.
* Agency Management: Oversee the work of PR agencies in Japan and Korea, ensuring alignment with global messaging strategies.
* Creative Events & Activations: Lead the planning and execution of in-market media events, group media familiarization trips, influencer engagements, and destination showcases.
* Leveraging Partnership Opportunities: Develop close working relationships with communication counterparts at Visit California and Brand USA, leveraging relationships with airline partners, consulates, embassies, cultural institutions, and travel trade media to amplify key messaging for Los Angeles.
* Crisis Management: Serve as the point person for crisis communications under the direction of the Managing Director, APAC, and the SVP of Global Communications.
Requirements
* A minimum of 6-8 years relevant experience required.
* Demonstrated ability to think strategically and creatively under tight timelines.
* Exceptional writing and editing skills, with a keen eye for storytelling that engages diverse audiences.
* Experience managing agencies.
* Ability to speak comfortably and confidently in front of large groups.
* General understanding of the media landscape in Australia and New Zealand.
* Experience managing events and coordinating press trips.
Benefits
* Competitive salary and comprehensive benefits package.
* Hybrid work environment with remote options.
* Sydney office location.