Purpose & Overall Relevance for the Organization:
- Support the PAC wholesale account team in driving the digital development of the chosen Alliance account, seeking to optimize our brand representation, consumer experience, and ultimately growing net sales & market share online
- As the digital lead of the account, leverage your digital expertise to help adapt our approach to winning the consumer online across your account's digital touchpoints - inc. webshops & apps
- Key Responsibilities:
- Responsible for driving digital sell-through across all country URLs of your account's digital webshop(s) and mobile apps
- Working with the PAC key accounts team to take ownership of the account Digital Joint Business Plan
- Alongside the PAC key accounts team, prioritize key digital initiatives to help accelerate the digital growth of Footlocker Asia
- Analyze and monitor consumer demand, category trends, and accounts digital assortment and identify opportunities to help accelerate our brands' net sales & market share
- Take ownership of ensuring consistent & premium content for our brands across the account and continuously monitor the on-site assortment for availability, visibility, and findability
- Ensure that the content is locally relevant to the target consumer and respective geographies
- Execute Digital Shelf optimization initiatives in close collaboration with the account team & the PAC DPC community
- Collaborate with brand teams to drive relevant digital marketing content - onsite and across all online platforms
- Enhance the visibility of the adidas & Reebok brands across your account, tailoring to maximize impact based on the respective specific consumer journey
- In partnership with analytics, measure key performance metrics and quantify commercial impact based on enhancements and facilitate the forecasting of online sales & growth ambitions across your account
- Showcase expertise in key internal & external environments (e.g. Sell-ins, key account meetings, General Manager/Sales Director meetings, Sales & Marketing meetings, etc.)
- With a focus on the consumer, evaluate how our current digital Go-to-market approach can be optimized to drive mutual benefits & increased efficiencies
- Key Relationships:
- Wholesale Key Account Management
- Wholesale Brand Activation
- Wholesale Analytics team
- APAC Digital Partner Commerce (DPC) Team
- APAC DPC community
- Knowledge, Skills, and Abilities:
- Understanding of key digital KPIs (e.g. Impressions, CTR, PDP views, ATC, CVR, ROAS), their inter-connected nature, and what levers to drive to improve performance
- Relevant experience with online search (e.g. SEA/SEO, On-Site search, etc.) and basic understanding of e-Commerce search mechanisms
- Experience working with digital metrics & history of leveraging these to increase sales performance
- Experience working on content optimisation
- Ideally, experience with online product ranging and the assortment
- Experience working in cross-functional environments with a diverse stakeholder set
- Comfortable presenting complex topics to stakeholders at various organizational levels both in-person and remotely
- Ability to convince and motivate people on different seniority levels and communicate change
- Results-oriented mentality
- Flexibility to handle multiple tasks and to work under pressure
- Comfortable with working in an international environment
- Strong Powerpoint skills required coupled with excellent communication and presentation skills
- Fluent English, both verbally and written
- Requisite Education and Experience / Minimum Qualifications:
- University degree in the field of Business or equivalent
- 5 years professional experience in account management in eCommerce or digitally related field
- Experience working with external stakeholders, ideally within the sportswear industry
- Strong knowledge of the local E-Commerce landscape in the sportswear industry
- Experience working with leading digital data platforms such as Google Data Studio, BI, Adobe is preferred
- What's on offer?
How do I apply?
- Press the "Apply" button and follow the instructions
- Applications that do not attach a cover letter that addresses the job requirements specific to adidas will not be considered.
- Applications will only be accepted through the steps above
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About adidas
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Please note applicants must have permanent legal rights to work in Australia. No Relocation or Visa support is offered for this role. Note to agencies: adidas Pacific does not accept any unsolicited calls or resumes from head hunters, executive recruiters, or other staffing or recruitment agencies. Please do not submit or forward any resumes, CVs or profiles to the adidas careers portal, nor to any adidas personnel. adidas will not pay any fees relating to unsolicited resumes.AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE