Job Overview
Social media is a pivotal aspect of this rapidly expanding retail business, driving nationwide campaigns that showcase the brand's presence in stores and online.
Key Responsibilities:
* Developing and implementing Instagram, TikTok, Facebook, and YouTube strategies.
* Creating engaging content - reels, video, photography, copy - that resonates with audiences.
* Managing the content calendar to ensure a visually appealing feed.
* Tracking and analyzing performance data to optimize ROI.
* Engaging with the community and responding to customer inquiries to enhance the brand's image.
* Collaborating with the marketing team - videographer, photographer, e-commerce coordinator.
Qualifications and Skills
* 2–5 years' experience in social media management (agency or in-house).
* Hands-on expertise in short-form content creation (TikTok, Instagram Reels, copywriting).
* Background in consumer/FMCG/retail brands is highly valued.
* A data-driven mindset with proficiency in analytics tools.
* Proactive, creative, and resourceful individual who can drive campaign ideas forward.
Why This Role Excels
* Brand visibility across the nation, with opportunities to shape local campaigns.
* A supportive culture that fosters creativity and collaboration among team members.
* Access to cutting-edge social media tools and resources for career growth and development.
* South-East Melbourne location offering flexibility and work-life balance.
Ideal for a motivated social media coordinator/executive seeking new challenges or an experienced manager looking to take on more creative responsibilities.