**Job Number** 24042223
**Job Category** Sales & Marketing
**Location** W Brisbane, 81 North Quay, Brisbane, Queensland, Australia VIEW ON MAP
**Schedule** Full-Time
**Located Remotely?** N
**Relocation?** N
**Position Type** Non-Management
Explore an exciting new career path at W Hotels where your natural talent is celebrated. W Hotel's work culture is uniquely designed to spark your imagination and curiosity while bringing the W experience to life for guests.
**CURATING ORIGINALITY TAKES TALENT**
W Brisbane located at 81 North Quay, Brisbane City is hiring a Business Development Executive. Reporting to the Director of Sales & Distribution, you will be responsible for proactively soliciting and converting business opportunities for both MICE and local catering opportunities. From initial client contact to handover of the event to the Event Planning team, the Business Development Executive will assist with lead generation, quoting, and contracting. This role will also oversee additional market segments as business requires including Catering only business and will be responsible for the management and relationships of clients in the QLD and Brisbane market.
- Represent the brand in catering and event sales activities in line with W Hotels and Marriott International's corporate strategies with support from the BDM/ DOS
- Have a strong strategic understanding of market opportunities and future trends
- Understands the overall market - competitors' strengths and weaknesses, economic trends, supply and demand etc. and knows how to sell against them
- Targets group/ catering accounts, markets, or segments with heavy emphasis on proactive solicitation and account saturation
- Develops effective group/ catering sales plans and actions
- Prepare by market segment comments, future actions and results for weekly sales activities
- Develop, implement and manage yield management strategies to maximise revenues per available space
- Quote rates and availability that are in line with event space selling guidelines and are aimed at winning the business and to achieve the targeted conversion rate
- Lead memorable and tailor-made Insider Tours and Client Entertainment (including when required, menu tastings) to ensure prospect leads are converted to definite and in accordance with hotel policies (this may involve time outside of normal business working hours and familiarisation weekends)
- Respond and acknowledge all incoming enquiries within a two-hour response time and send a formal proposal within 24 hours
- For all leads, ensure that complete and accurate booking and contact information is recorded in CI/TY along with records of all client communications and correspondence, including source code and market segment information, according to CI/TY Audit standards
- Actively promote Marriott Bonvoy and affiliated offers during the proposal process
- Conduct sales calls to qualify and prospect for new business in line with weekly KPI targets
- Conduct post-event follow up calls to prospect for repeat bookings
- For telephone enquiries, maintain call handling etiquette, language and quality to match or exceed the Quality Track mystery call program standard
- Prepare and issue event contracts on a timely basis and to agreed standards, along with deposit requests and ensure that contracts and any required deposits are returned by the agreed option dates.
- Ensure accurate forecasting to assist with hotel manpower planning
- Attend and represent W Brisbane at appropriate industry networking events
- Actively participate in Sales & Marketing and Revenue team meetings
- Represent W Brisbane and Marriott International at relevant functions and events
- Develop, implement and maintain a training plan to ensure a high quality presentation and level of customer service within the team. From time of induction manage ongoing on-the-job training to ensure associates have the necessary skills to perform their job efficiently and effectively
- Be fully versed across all relevant Marriott International loyalty programs to maximise business opportunities for W Brisbane
- Work closely with the Business Development Manager and Director of Sales and Distribution to develop and implement strategies to maximise MICE business
- Be an early adopter and champion for innovation, as the W brand has been since inception, to deliver and exceed budgeted revenues for the hotel, channel engagement and enhanced guest experience
**BENEFITS**
- Discounts on hotel rooms including all properties within the Marriott International group, for you and your family & friends
- The best hotel training opportunities produced independently by W Brisbane and internationally recognised training programs by Marriott International
- Discounts on food & beverage across all our hotels
- Recognition programs to keep you motivated
- Wellbeing & mindfulness programs to ensure you stay healthy
- Employee Assistance Program
- 'Great Places to Work' certified