Digital Marketing Performance Specialist
Partnering top talent with a community values based career at Bendigo Bank
We've never been 'just a bank'. Just like you should never be 'just an employee'. We're united in our belief that in banking, better can be bigger, and together we're making it happen. At Bendigo Bank, we're all about helping people and communities thrive.
What you'll do:
* Develop and implement strategic paid media campaigns, defining target audiences and selecting channels to achieve marketing objectives (lead generation, consideration, awareness) within budget.
* Manage the end‐to‐end coordination of digital marketing campaigns, including build and ongoing optimisation leveraging data‐driven insights.
* Measure, track, and report on performance and market trends to identify opportunities for improvement and drive growth.
* Develop a data‐driven creative strategy by analysing ad performance, pinpointing variables that impact success, and translating those insights into actionable guidance for the creative team.
* Leverage blended first‐party data to develop proactive audience strategies and identify new opportunities for growth.
* Act as the internal subject matter expert, championing best‐in‐class performance marketing methodology by staying ahead of the latest channel and creative best practices.
* Liaise with stakeholders and external partners like Google, Meta, and LinkedIn to develop best‐practice strategies.
* Collaborate with a small, collaborative team of digital marketing experts and participate in agile squads within the larger Digital Marketing team.
What you'll bring to the role:
* Demonstrated previous experience in SEM or PPC role, with a proven track record in managing high‐budget campaigns end‐to‐end.
* Extensive hands‐on experience leading Google Ads, Microsoft Ads, YouTube, Meta, and LinkedIn campaigns with a track record of driving marketing ROI.
* Working knowledge of Google Analytics, including reporting, attribution and analysis. Experience with MMMs is also advantageous.
* Exceptional analytical, numerical, and reporting skills.
* A collaborative team player with a positive attitude, eager to share your knowledge and work together to achieve our goals.
* Open to candidates from an agency background looking to transition to a dedicated team.
* Experience in a regulated industry is advantageous; direct banking product experience is not required.
So, why work with us?
* Big impact: your work directly benefits customers and communities.
* Beyond a number: a team that truly values you and is increasingly diverse.
* Career opportunity and flexibility: balance and progression go hand in hand.
You'll also get access to a great range of benefits, including:
* Hybrid work options, flexible hours, compressed work week tailored to your life.
* Health and wellbeing support, including discounted gym memberships, private health insurance options, and Employee Assistance Programme.
Applications close 11 January 2026.
At Bendigo and Adelaide Bank we believe a diverse workforce supported by an inclusive culture is central to our success and we actively encourage applications from those who bring diversity of thought to our business. We support candidate requests for adjustment to accommodate an illness, injury, or disability to equitably participate in the selection process.
Seniority level
* Mid‐Senior level
Employment type
* Full‐time
Job function
* Marketing
Industries
* Banking and Financial Services
This role can be based in Adelaide, Bendigo, Brisbane, Melbourne, or Sydney locations. Flexible hybrid work options are offered with a minimum local head office attendance requirement determined by your leader.
#J-18808-Ljbffr