Unlock User Growth Opportunities:
We're seeking an experienced professional to take ownership of the post-first-trade user journey on our crypto exchange platform. This role focuses on retaining and growing value from Australian users after they've taken their first action—whether it's buying Bitcoin, trading altcoins, or exploring investment features.
As the Growth Lead, your core responsibility is to design and execute a strategic framework for how users progress and grow after their first trade. In a crypto exchange environment, the first transaction is just the starting point—the focus of this role is to convert that initial activity into consistent engagement, broader feature adoption, and long-term user value.
Key Responsibilities
* Lead the end-to-end strategy for the Australian user journey after the first trade—from second transaction through to deeper product engagement and reactivation.
* Identify and prioritise key Australian user segments (e.g., buy-and-hold investors, day traders, dormant accounts) and develop targeted lifecycle approaches.
* Work closely with Product and Data teams to define key milestones such as time-to-second-trade, product depth, and feature utilisation.
Product & Local Experience Optimisation
* Collaborate with Product to localise and optimise in-app journeys, prompts, and education touchpoints that support user confidence and re-engagement.
* Provide Australian market insights to influence product development, retention mechanics, and regulatory-sensitive design choices.
* Drive awareness and adoption of key features (e.g., Earn, Staking, Dollar-Cost Averaging) relevant to the local user base.
Lifecycle Collaboration
* Work with CRM and Content teams to support lifecycle messaging strategies with data insights, user segmentation, and journey logic tailored to Australian customers.
* Ensure lifecycle communications align with ASIC guidelines, risk disclosures, and local compliance requirements.
User Insights & Growth Experiments
* Analyse Australian user behaviour through platforms like Mixpanel, GA4, Amplitude, or Looker to identify drop-off points and engagement opportunities.
* Lead A/B tests and experiments to increase retention, engagement, and feature depth, especially among high-potential user segments.
* Define success metrics relevant to the local market such as churn rate, trading cadence, and user health scores.
Community & Events Strategy – AU Market
* Own and implement the community and event strategy for user retention in Australia.
* Develop targeted programs such as educational webinars, user roundtables, in-person crypto meetups, and loyalty events to engage existing users.
* Tailor community initiatives to specific user segments (e.g., retail holders, first-time traders, experienced crypto users).
* Partner with local influencers, educators, and thought leaders to amplify messaging and drive authentic engagement.
* Measure community/event impact on trading activity, satisfaction, and long-term platform usage.
We're looking for someone who knows how to turn data into action, strategies into programs, and new traders into long-term users—especially within Australia's fast-evolving crypto, fintech, and regulatory landscape.