Crm marketing manager (doncaster)

Location: Doncaster, Victoria, Australia

• Develop and execute engagement and retention initiatives across both DTC and HCP Marketing to maximise customer lifetime value
• Contribute to the development of Customer Journey Mapping
• Analyse touch points with the organisation and maximise loyalty and retention opportunities
• Manage the end-to-end process from brief to execution and performance analysis
• Define/refine segmentation and testing strategies across multiple digital and offline engagement channels to optimise marketing spend and maximise consumer revenue
• Establish clear customer segmentation for the FreeStyle Libre & the Digital Health Platforms portfolio defining purchase patterns, sensor usage behaviours to maximise the customer lifecycle value
• Create automated triggers based on customer purchase behaviours, as well as content for a user-friendly marketing learning agenda
• Run A/B tests to improve the channel performance
• Define marketing metrics that allow for measurement and optimisation at each stage along the path-to-purchase
• Report on results and use insights to continuously optimise the CRM program and digital marketing campaigns
• Work with stakeholders, service providers and agencies to gather functional and technical requirements and optimise day-to-day operations; ensure data meets functional requirements, system compliance and interface specifications

• 5 - 8 years of relevant CRM experience gained from a reputable consumer or reputable CRM or integrated agency; experience in direct to consumer, e-commerce and retail industries advantageous
• Analytical competency and knowledge of CRM planning and journey building, Customer Lifecycle Management, segmentation and building personalised preference centres
• Experience navigating large/complex/matrix organisations with the ability to lead, manage and influence a diverse range of stakeholders across multiple functions and geographic regions
• Strong analytical mindset and ability to conduct and produce post implementation analysis and reports with actionable improvements
• Excellent interpersonal skills, with the ability to conceptualise and communicate detailed CRM technical concepts to technical and non-technical audiences
• Experience working with Legal, Compliance and Regulatory Affairs with solid understanding of The Privacy Acts and Spam Acts for Australia and New Zealand

• Wellness program
• Discounted Shares program
• Salary Sacrifice options
• Ongoing learning and development opportunities

Eligibility: In order to be eligible to work for Abbott in Australia or New Zealand, you must hold current working rights with no restrictions, for the respective country applicable.