* Join a trusted community‐minded family owned business that genuinely values its people.
* Drive operational excellence, team capability and strong commercial performance.
* Newcastle‐based senior leadership role with broad impact potential.
About the company
Ice Box Liquor is a wholly owned convenience retail liquor chain with a strong presence across Newcastle and regional NSW. Known for its friendly service, local engagement and targeted product offering, the business has grown steadily to 30+ stores while maintaining its values and culture. Ice Box Liquor has a committed Head Office team and loyal store network that pride themselves on offering personal service you won't find at the big chains.
About the opportunity
The General Manager will lead the overall operations of Ice Box Liquor, overseeing store performance, people, marketing, purchasing, and systems. This role is pivotal in shaping the future of the business—strengthening systems and processes, supporting the store network, elevating marketing and customer engagement, whilst ensuring operational consistency across all sites. You'll play a key part in strategic planning while remaining hands‐on and connected to staff, stores, and customers.
Key responsibilities
* Providing operational leadership across all retail stores and the Head Office team.
* Strengthening systems, processes, and reporting frameworks.
* Supporting Store Managers and Head Office staff through coaching, development and clear communication.
* Driving commercial performance including sales growth, margin improvement, procurement and budgeting.
* Ensuring marketing, promotions and customer engagement initiatives reflect the brand and deliver strong results.
* Maintaining high standards of store presentation, safety, compliance and customer service.
About you
We are looking for an experienced senior retail leader, ideally from multi‐site environments within an aligned industry such as liquor, FMCG, convenience, pharmacy or hardware. You bring strong commercial acumen, operational discipline and a practical, team‐focused leadership style. You thrive in businesses built on relationships and community. You are approachable and hands‐on, and you're someone who can build trust across teams. You should demonstrate experience in building reporting and business processes and be able to guide a growing retail network through its next chapter with confidence and care.
You will bring
* Strong commercial judgement, with the ability to make sound, well‐balanced decisions that support sustainable growth.
* A people‐first leadership style, building trust, connection and capability across both store teams and head office.
* Demonstrable strength in business processes, reporting and systems development.
* A passion for continuous improvement, creating consistency and efficiency without unnecessary complexity.
* Marketing and customer awareness, understanding how store experience, local promotions and brand presence influence engagement.
* A calm grounded and practical approach, able to guide teams through change while protecting the family‐business culture.
At peoplefusion we don't just accept diversity and inclusion —we celebrate it! We strive to create an environment of equal opportunity regardless of race, gender, sexual orientation, gender identity or expression, lifestyle, age, religion or physical ability, and welcome applications from people from all backgrounds. If you require any assistance with your application please don't hesitate to contact us.
#J-18808-Ljbffr