Senior Paid Marketing Specialist: A Key Role in Driving Business Growth
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* This position is ideal for an experienced professional with a proven track record in managing large-scale paid advertising campaigns.
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We are seeking a Senior Paid Marketing Specialist to develop, execute, and optimize high-budget campaigns across Google Ads and Facebook Ads.
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The successful candidate will have hands-on experience handling Google Ads and Meta Ads with monthly budgets exceeding $200,000.
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In this role, you will be responsible for:
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* Developing and executing high-budget campaigns across Google Ads and Facebook Ads
* Managing advertising budgets to ensure maximum ROI and scaling campaigns effectively
* Conducting deep analysis of campaign performance and generating actionable insights
* Implementing A/B testing strategies and optimizing creatives, copy, and landing pages for better conversions
* Maintaining strong knowledge of Google Ads bidding strategies, audience targeting, and attribution models
* Managing full-funnel advertising strategies from awareness to conversion
* Providing clear reporting on campaign performance, KPIs, and ROAS to leadership
* Staying updated with industry trends, algorithm changes, and best practices on Google and Facebook advertising platforms
* Collaborating with internal teams to align campaign messaging and creative assets
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To succeed in this role, you will need:
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* A minimum of 5 years of hands-on experience managing Google Ads and Meta Ads campaigns
* Demonstrated experience managing ad spends of $200,000+ per month
* Strong expertise in bid strategy optimization, remarketing, audience segmentation, and conversion tracking
* Proficiency in tools like Google Analytics, Google Tag Manager, Facebook Business Manager, and campaign tracking software
* Strong analytical skills to work with large data sets, identify trends, and implement optimizations
* Solid understanding of funnel marketing, customer journey mapping, and attribution modeling
* Experience in lead generation-focused campaigns is highly desirable
* Ability to work independently and manage campaigns end-to-end without heavy supervision
* Excellent communication and reporting skills
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We offer a competitive salary based on experience, performance bonuses, hybrid work flexibility, and the opportunity to work with a dynamic and growing team.
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This is a mid-senior level, full-time position in Information Technology, ideal for professionals who thrive in fast-paced environments and are driven by data.
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Please note that we are looking for a Senior Paid Marketing Specialist with a proven track record in managing large-scale paid advertising campaigns.