Join to apply for the Conversion Engineer role at Updoc
Hey, I'm Cliffe, Founder here at Updoc.
I've been building tech and operations for over a decade, and let me tell you—there's nothing quite like working on something that genuinely changes lives. Everyone has their own personal story or stories from friends and families about the overburdened Australian healthcare system. At Updoc, we're shaping the future of healthcare and we're looking for a technical designer who lives and breathes user flow psychology, UX, evidence‑based design and the tiny micro‑copy changes that meaningfully shift intent to action. Someone who loves the creative + analytical mix: ideate, design, test, measure, repeat.
Every improvement you ship directly increases access to healthcare for millions of Australians who need it most. Now, this isn't your average healthcare gig. We're scrappy, curious, and unapologetically nerdy. Our team comes from some of the best global tech companies—think Canva, Uber, Amazon—but we don't have room for egos here. We thrive on collaboration, coffee‑fuelled debates about healthcare service delivery, behavioural science and the latest technology. We are growing rapidly, are profitable and are funded by one of the leading investors in Australia - Bailador.
What You'll Be Doing
* Owning conversion performance across Updoc's website and intake forms end‑to‑end from start to finish.
* Designing, prototyping and building optimised components in Webflow and our intake tooling (Jotform / custom web / etc).
* Running rapid A/B tests, analysing impact and communicating insights clearly.
* Auditing user flows, spotting friction and proposing creative solutions grounded in behavioural science and established conversion research.
* Seeking input and feedback from Product, Marketing, Engineering and Operations teams to test ideas, ship quickly, and measure results.
* Maintaining a design system for conversion components (forms, CTAs, pricing cards, banners, social proof blocks, etc).
* Using real data (PostHog, dashboards, session replays) to make decisions.
About you
* You've designed high‑performing conversion flows before — ideally in tech, consumer, health, e‑commerce, or subscription products.
* You understand behavioural science, persuasion, cognitive load, and the psychology behind online decision‑making.
* Professional experience in product design and/or working on a project of your own.
* Bonus: experience with Jotform, analytics tools, A/B testing platforms, SQL or no‑code experimentation.
Benefits
* The team: We hire the best and brightest people and give you the autonomy to be innovative. This works well because we ensure psychological safety.
* Psychological safety: You feel safe to share your ideas and feedback openly to all areas of the business.
* Updocversity: Our in‑house learning program helps you pick up new skills with real structure. Everyone in the company has built an automated workflow, has written some form of code and runs their own SQL queries.
* Office wellness: Benefits including unlimited medical consultations and team building reflection off‑sites.
* Diversity: 75 % per cent of the team are culturally and linguistically diverse.
* Daily two‑course lunch: Song, our private chef formerly the head chef at Canva cooks a rotating main and dessert daily.
How to Apply
* Skip the cover letter — we'll just ask a few short questions to understand your background and get your take on healthcare in Australia. We can't wait to hear from you.
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