Organization- The StandardX, Melbourne
Summary
The Marketing Manager at StandardX is a hands-on role responsible for driving local area marketing initiatives from concept to activation. The role focuses on collaborating with local partners and suppliers to create dynamic, meaningful events that align with the brand pillars of design, architecture, food, fashion, music, and community. The successful candidate will represent the brand with both style and substance, embodying the hotel's leadership culture with professionalism, energy, and flair—less pomp, more panache.
What you'll do:
* Hands-On Execution: Lead the development and execution of local marketing initiatives, from concept through to on-the-ground activation, ensuring all projects are delivered on time and to the highest standard.
* F&B Marketing Focus: Create and rollout end-to-end marketing strategies across earned, owned and organic channels, ensuring the hotels venues remain top of mind for locals and guests alike.
* Event Collaboration: Work closely with local partners to design and deliver events such as food and wine dinners, live jazz performances, and DJ nights, ensuring these reflect the spirit of the StandardX brand.
* Brand Representation: Act as a brand ambassador, embodying the values of StandardX in style and demeanour. Be a role model for team members, fostering a leadership culture that combines professionalism with fun and energy.
* Graphic Design and Collateral: Create and manage in-house marketing collateral and messaging using design tools (Adobe Suite or similar), ensuring that all materials meet brand guidelines and resonate with the local market.
* Partnership Management: Build and nurture relationships with local suppliers, businesses, and community organizations to enhance guest experiences and drive foot traffic to the hotel.
* Music and Event Programming: Coordinate live entertainment, from vinyl DJ sets to live jazz, curating a lineup that reflects the cultural heartbeat of Melbourne and the Standard Hotels brand.
* Active Presence: Be present at events, activations, and campaigns, ensuring seamless execution and providing support as needed to guarantee successful outcomes.
* Social Media and Communication: Assist in shaping the hotel's social media presence to reflect local events and partnerships, creating buzz and driving engagement.
* Alignment with Central Marketing: Work in tandem with the Standard and Hyatt Marketing teams to ensure local strategies are in line with brand-wide initiatives.
* Live and lead Hyatt's purpose of caring for people to be their best, while embodying The Standard's values every day
Qualifications
Technical: Experience with brand communication with strong digital capabilities, strategic digital communication and database strategy skills.
Marketing Expertise: Proven experience in hospitality or lifestyle marketing, with a focus on local area marketing and event management.
Hands-On Approach: Ability to manage projects from start to finish, being actively involved in all aspects from creative ideation to execution.
Relationship Builder: Strong interpersonal skills and ability to form lasting partnerships with local businesses, artists, and suppliers.
Cultural Awareness: Passion for Melbourne's food, fashion, music, and design scene, with a clear understanding of how to engage with the local community.