At Zenith, we are a connected team with purpose. We are driven to create new perspectives through modern media. We believe marketing is a powerful investment that can build and grow brands and increase business profitability. So we unlock opportunities for growth by placing consumer behaviour, attitudes, and insights at the heart of everything we do. We pride ourselves on delivering return on investment, imagination, and insight.
Central to this vision is the knowledge that we are only as good as our people. To grow our clients' business, we need to attract, retain, develop, and grow the brightest talent in the industry. We know it is not the sum of one but the sum of all of us that make us great. Our behaviours are: Be Bold, Be Kind, Be Better Together.
We're determined to eradicate any barriers that prevent our people from achieving their fullest potential.
We offer progressive flexible working options to everyone at all levels — it's not a policy. It's behaviour‐led and reinforced through our values.
Mental health & wellbeing is something we consider a priority — it's championed by our own people internally and is a regular conversation.
We have a lot of fun — we're constantly looking at reinventing how we're connecting with each other.
The transformation you will experience:
The SEO Group Business Director is the operational and strategic head for Zenith's SEO department, as well as our clients' senior point of contact and growth enabler. This is a high‐level leadership role designed for a seasoned well‐versed candidate capable of overseeing the complexity of a national SEO offering. While the Head of Search focuses on the future roadmap (GEO, Product Diversification, and New Business) and has ultimate commercial accountability, the Group Business Director focuses on building a best‐in‐market team, delivering excellent work and client partnerships, whilst operating sustainably and happily. You are accountable for the day‐to‐day performance of the SEO business unit, the professional evolution of the SEO Directors, and the gold‐standard delivery of organic strategy across Zenith's largest billing accounts. This is a role with a huge amount of growth potential, suited to a self‐starter keen to lean into Zenith's culture and growth plans.
Your scope will include:
* Act as the primary SEO partner for CMOs and Marketing Directors. A business consultant specialising in Search.
* Accountable for identifying upsell opportunities and ensuring retention through proactive relationship management.
* Oversee quality of QBRs and Annual Reviews, translating convoluted SEO data into business‐critical insights that justify continued investment.
* Directly oversee and coach 3 SEO Directors, focused on their personal progression.
* Oversee the integration between the local delivery team and offshore PGD staff, ensuring a seamless model that maintains quality
* Develop commercially sound business cases for new hires or specialised tools as the department scales.
* Audit and improve team resource utilisation against commercial agreements
* Oversight of the SEO department's net revenue and organic growth targets alongside the Head of Search.
* Oversee the end‐to‐end billing and finance process, ensuring accuracy in scope‐of‐work (SOW) tracking and revenue recognition.
* Work alongside Digital and Offline Directors to ensure SEO isn't a silo, but a fundamental pillar of Zenith's Connected Search and broader media ecosystem.
* Navigate the wider Groupe network to leverage shared technology and internal stakeholders, ensuring Zenith clients benefit from the full scale of the organisation.
* Assisting in the rollout and testing of new SEO products (e.g., GEO, AI‐driven workflows) once they move from R&D to live client environments
* Assisting high‐value pitches with commercial modelling and operational scoping.
* Contributing to the agency's external reputation through award entries and thought leadership.
* Quality‐controlling major implementation plans to ensure they align with the broader agency strategy and Zenith's ROI‐focused heritage.
What type of person will be successful in this role
* Advertising agency preferred, but not mandatory.
* Currently in a senior management position capacity.
* Experience in overseeing P&Ls, complex SOWs, and large‐scale resource management.
* Capable of distilling technical SEO concepts into compelling narratives for non‐technical C‐suite executives.
* While this is a commercial role, you must possess an expert‐level knowledge of Technical SEO, Content Strategy, and the nuances of the evolving Search landscape.
* Background knowledge of keyword research, competitive and site auditing tools (SimilarWeb, Ahrefs, SEMRush, Screaming Frog, Google Search Console) as well as key analytics platforms e.g. GA4/GA360/Adobe Analytics.
* Strong team management and influencing skills. Has proven abilities in mentoring, training, and developing high performing teams.
* Strong communication experience (written and verbal). Can confidently present and construct well‐substantiated SEO strategies.
* Aptitude to inspire people at all levels and create relationships with other craft heads is essential.
Additional Information
Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about .
Enjoy all the perks that come with our network offering:
* A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
* A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — \"working your way with us.\"
* Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
* Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
* A culture of open feedback and support to reach your goals through our Career Conversations program.
* A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
* Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
* Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
* Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
* Access to counsellors, psychologists, and professionals through Sonder, an all‐in‐one digital wellbeing technology platform designed to support psychological, medical & safety needs.
* A workplace that stands together to provide a more open, supportive, and recovery‐forward culture for all employees with life‐threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
* Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.
If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.
Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.
Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.
We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitmentpublicisgroupe.com; your personal information will be kept confidential.
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