About TimescapesFounded in ****, Timescapes is transforming how construction teams build.
We enable project teams to track, validate, and communicate progress with real-time reality capture.
Our customers love us.
Why?
We keep them on schedule, helping them communicate project milestones for everyone involved with ease.We're a rapidly growing company, used by the largest construction companies across Australia, Canada, New Zealand and the United States.Role OverviewAs the Marketing Manager for Australia and New Zealand, you will be the marketing presence on the ground in ANZ, driving our regional marketing strategy while contributing to global marketing excellence.
This role requires a self-starter who thrives in building connections (online and in real life) and balancing strategic planning with hands-on execution.You'll own the complete demand generation engine for ANZ, from building market awareness through events and integrated campaigns to nurturing prospects and customers through lifecycle and customer advocacy programs.
This is a high-impact role for someone who wants to make their mark in a fast-growing construction tech company.Key ResponsibilitiesMarketing StrategyDevelop and own quarterly marketing plans aligned with ANZ sales objectives and ICP, and target personasPlan and execute omnichannel, multi-touch campaigns across paid media, email, direct mail, content marketing, and social mediaConduct market research to understand regional competitive dynamics, buyer preferences, and industry trendsIdentify and pursue new marketing channels and tactics specific to the ANZ construction marketAdapt global campaigns for regional relevance, ensuring messaging resonates with Australian and New Zealand audiencesManage regional marketing budget allocation and track spend against targetsServe as the marketing liaison with the ANZ GTM team, building strong cross-functional relationshipsAccount-Based MarketingWork closely with ANZ Sales Leadership and Team to align on target accounts, pipeline goals, and sales prioritiesDevelop and execute account-based marketing (ABM) programs targeting key construction companies in Australia and New ZealandProvide sales with campaign insights, lead intelligence, and account engagement dataConduct regular pipeline reviews with the GTM team to optimize marketing contributionEvent MarketingOwn end-to-end event marketing strategy and execution for ANZ, including trade shows, webinars, field demonstrations, and customer eventsManage event logistics remotely and on-site: sponsorship negotiations, booth design, staffing, and post-event follow-upBuild and nurture relationships with industry associations, event organizers, and partners across Australia and New ZealandDevelop compelling event experiences that generate qualified pipeline and strengthen brand presence in the construction industryCreate event-specific content, promotional campaigns, and sales enablement materialsTrack event ROI and optimize the event portfolio based on pipeline contribution and brand impactMarketing Operations & PerformanceContribute to the development and improvement of lead management process and maintain scoring, routing, nurturing, and quality standardsMaintain marketing automation workflows and CRM data integrity for ANZ leads and accountsTrack, analyze, and report on key demand generation metrics: MQLs, conversion rates, pipeline contribution, CAC, ROIProvide weekly and monthly performance reports highlighting wins, challenges, and optimization plansImplement testing frameworks to continuously improve campaign effectivenessMaintain and optimize the marketing tech stack for maximum efficiencyKey Measures of SuccessTop of Funnel Metrics: MQL/SQLMarketing-sourced and influenced pipeline contribution and closed revenueMarketing CAC paybackEssential Experience & Skills4+ years of B2B marketing experienceDemonstrated ability to create marketing programs that generate high-quality leads and measurable sales pipelineSuccessfully planned and executed trade shows, conferences, or corporate eventsExperience with CRM and marketing automation tools (HubSpot) and paid advertising platforms (LinkedIn, Google Ads)Confidence analyzing campaign performance, understanding funnel metrics, and making optimization decisions based on dataHighly Valued ExperienceExperience in construction tech or marketing to technical audiencesAccount-based marketing (ABM) program experience targeting enterprise accountsTimescapes Values AlignmentCustomer value comes first: Every campaign decision is made with customer impact in mindAct with intent: Thoughtful and deliberate in approach; everything done for a strategic reason1% better every day: Commitment to continuous improvement and compound growthSimple, but not easy: Strives for simplicity in execution while embracing necessary complexityThis is your chance to help build something meaningful - technology that genuinely makes construction better while working with people who care about doing great work.We're at an exciting stage where your decisions will directly impact our trajectory as we scale globally.Compensation & BenefitsCompetitive base salaryPerformance bonus based on company growth and target achievementContribution to superannuation in addition to base salary$500 annual health and wellbeing allowanceEAP and wellbeing supportWork EnvironmentHybrid work model: 3 days in Melbourne or Sydney office, 2 days remoteGlobal team with thoughtful async communication practicesTeam offsites and annual global company gatheringsGrowth & DevelopmentDirect exposure to executive leadership and strategic decision-makingOpportunity to shape marketing strategy for a critical growth regionCross-functional project leadership opportunities
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