Join the dynamic team at LOCAL BURLEIGH HEADS', a leading pub/restaurant in Burleigh Heads, QLD. We're on the hunt for a creative and driven Marketing & Social Media Manager to join our team at one of the Gold Coast's busiest pubs.
⸻
About the Role
You'll be responsible for managing and growing our brand across all digital platforms, bringing our events, food, drinks, and atmosphere to life through engaging content and campaigns. This is a hands-on role perfect for someone who lives and breathes content, understands hospitality, and knows how to turn great moments into even better marketing.
What you'll be doing
* Manage all social media platforms (Instagram, Facebook, etc.)
* Create high-quality photo and video content (Reels, Stories, Posts)
* Plan and execute weekly marketing campaigns, promotions, and events
* Design posters and digital assets for in-venue and online use
* Drive engagement and grow our online audience
* Work closely with management to develop and execute creative ideas
* Advertising on various platforms
What we're looking for
* 2+ years of experience in a social media or digital marketing role, ideally within an agency or hospitality environment
* Strong understanding of social media platforms, algorithms, and best practices
* Excellent copywriting and visual content creation skills
* Data-driven approach to social media and marketing, with the ability to analyse and interpret analytics
* Project management skills to coordinate and deliver integrated marketing campaigns
* Collaborative mindset and the ability to work effectively with cross-functional teams
What we offer
* Work in a fun, fast-paced, and social environment
* Creative freedoms to shape the brand's voice and direction
* Staff perks and venue discounts
* Opportunity to grow within an established and popular venue
* Weekend and Night work is compulsory
The Nitty Gritty
* This role manages content creation and curation
* live event coverage
* website updates
* EDM campaigns and Meta advertising.
* Build venue awareness and visitation growth.
* Deliver commercial return on marketing investment
* Reports on campaign analytics
* Execute the annual hospitality marketing plan and quarterly campaign calendar.
* Partner with Venue Managers to deliver marketing activations and events while building team capability and driving brand awareness and visitation.
* Develop rolling 90-day content and activation plans.
* Grow customer database, engagement and repeat visitation.
* Engage influencers and paid partnerships
* Provide monthly reporting on marketing performance, revenue impact and insights
About us
LOCAL BURLEIGH HEADS' is a 200 seat venue in the heart of Burleigh Heads. We pride ourselves on being a modern pub that has an elevated food, drink and customer experience. We have a young experienced dynamic team that strives to be the best.