Knobby has been named one of The Australian Financial Review Best Places to Work for 2025! Sunshine Coast (Hybrid) Full-Time Profit Share After 6 MonthsAt Knobby, we’re not just an underwear brand; we’re a movement. With bold designs, big ideas, and an even bigger community, we’re all about creating experiences that surprise and delight. Now we’re looking for a Performance Marketing Specialist who’s ready to turn scrolls into clicks, clicks into customers, and customers into lifelong fans.This isn’t just a paid ads role. It’s about building clever campaigns, crafting conversion-driven journeys, and using storytelling, humour, and data to drive serious results. You’ll work closely with our social and content team, plugging into creative strategy while leading the performance engine.What You’ll TackleOwn our paid media strategy across Meta, TikTok, Pinterest, Reddit, YouTube, and XPlan, manage, and optimise ad spend to maximise return on investmentBuild, test, and refine ad creatives, audiences, and funnels to improve performanceConduct in-depth audience research and build funnel strategies that attract, convert, and re-engage customersManage all aspects of email strategy and automation, including segmentation, flows, and performance optimisationOwn lifecycle marketing, including welcome, winback, and churn-save flowsDrive loyalty and affiliate programs that fuel customer engagement and brand advocacyCollaborate with the creative team to produce high-performing content that’s bold, on-brand, and scroll-stoppingUse narrative, brand voice, and humour to increase referrals and lifetime valueLeverage AI tools and advanced analytics to optimise campaigns and streamline your workflowManage relationships with agencies and freelancers to deliver results-driven campaignsReport on performance with clear, actionable insights that help us growThrive in a fast-moving team with high expectations and a focus on constant improvementAbout YouProven experience running paid campaigns, especially on MetaStrong understanding of audience segmentation, bidding strategies, and conversion trackingConfident analysing data and turning insights into next stepsCreative thinker with a good eye for copy and a feel for brand voiceHighly organised and able to juggle multiple projectsComfortable working independently and as part of a teamExperience with email marketing, automation, and retention strategiesBonus points if you have eCommerce experience or love a good customer journeyYou bring energy, ownership, and results-focused thinking to everything you doWhy Join KnobbyWe’re a bold, fun, and fast-growing brand with an insanely loyal community. At Knobby HQ, you’ll work alongside a supportive team that values creativity, smart thinking, and a bit of cheek.Perks include:Creative freedom and ownership over your workKombucha on tap, real coffee, brekkie, snacks, and a beer fridgeGym membership and social eventsDog-friendly officeSunshine Coast location with hybrid work optionsAccess to our profit share program after six monthsThe DetailsLocated in Chevallum on the Sunshine CoastMac environmentChoose full-time (38 hours) or part-time (30 hours)Competitive salary based on experienceImmediate start availableReady to dive in?Send us your resume, a short cover letter and complete this short quiz to showcase your skills.https://app.testgorilla.com/s/w16xdzdsWe’re after someone who’s creative, strategic, and driven by performance. If that sounds like you, apply now for a confidential chat.
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