Job Title: Digital Marketing Specialist
About the Role:
We are seeking a creative and data-driven individual to shape the digital presence of some of Far North Queensland's most iconic tourism brands.
Key Responsibilities:
* Develop compelling content for various social media platforms, including Meta, LinkedIn, and TikTok.
* Execute targeted digital campaigns, including email marketing (EDMs), paid advertising, and Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) initiatives.
* Coordinate traditional media advertising and public relations activities, working with external partners to enhance brand visibility.
* Analyse and report on digital marketing performance, optimising website content and campaigns based on key metrics.
Requirements:
* Strong knowledge of social media advertising and campaign execution.
* Experience with website content management, SEO, and SEM.
* Familiarity with traditional media advertising and PR is a major plus.
* Excellent writing and communication skills.
* Video editing capabilities are a bonus.
What We Offer:
* A collaborative and professional work environment with opportunities for development within a leading tourism company.
* Contribution to innovative sales campaigns and enhancements to the digital presence of world-class attractions.
* Access to industry-leading attractions and a tropical location with plenty of sunshine.
* Exclusive invitations to in-house events and awards nights.
Why This Role Matters:
This role will play a central part in shaping the digital landscape for our clients, driving engagement and conversions through effective online marketing strategies.